Marketing & Growth Lead

2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result. What You Will Own

• Qualified lead targets and pipeline contribution from marketing
• Team direction and weekly priorities
• Ideal Customer Profile definition and content strategy approval
• Channel strategy and budget prioritization across inbound and outbound
• Budget allocation across channels
• Marketing analytics and attribution
• Hiring and building the marketing team
• Outbound marketing strategy and execution oversight
• Email nurture strategy
• Marketing and sales alignment
• Marketing performance reporting to leadership

What you will not own

Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.

• Qualified lead targets and pipeline contribution from marketing
• Team direction and weekly priorities
• Ideal Customer Profile definition and content strategy approval
• Channel strategy and budget prioritization across inbound and outbound
• Budget allocation across channels
• Marketing analytics and attribution
• Hiring and building the marketing team
• Outbound marketing strategy and execution oversight
• Email nurture strategy
• Marketing and sales alignment
• Marketing performance reporting to leadership