Visual Designer

What You Will Own

• The 2Base visual brand system, including colour palette, typography, spacing, layout rules, and the documentation that makes it usable by the whole team

• All marketing and content visual assets, including LinkedIn carousels, single-image posts, social graphics, infographics, and diagrams

• Paid advertising creatives, including Google Display and LinkedIn Ads, designed to be tested and iterated

• Landing page visual design, including layout, components, and conversion-focused structure, handed to the development team for build

• Email visual templates, presentation templates, and sales deck templates

• A template library that enables other team members to produce on-brand assets independently

• Design consistency auditing, including periodic review of all published assets to ensure alignment with the brand system

• Secondary responsibility: light video editing and motion for social reels, YouTube, and website use, supporting other team members

• What an asset communicates. The Content Specialist owns the message, argument, and information hierarchy. You may suggest improvements in structure, but content decisions remain with them

• Copywriting. The Content Specialist writes the words; you structure them visually

• Website development. You design the pages; the development team builds them

• Content strategy. You execute what is briefed, not decide what gets created

• Brand positioning. The Marketing Operating System defines how 2Base communicates; you interpret it visually

• The 2Base visual brand system, including colour palette, typography, spacing, layout rules, and the documentation that makes it usable by the whole team
• A designer who wants to jump straight into production before the system exists is not the right fit.
• Restraint, precision, and consistency matter more than visual novelty.
• The Content Specialist owns the message, argument, and information hierarchy.