SEO / Content Writer

Role

Improve organic rankings, drive website traffic, and generate qualified leads through SEO-driven content.

Key Responsibilities

• Conduct keyword research (informational + commercial intent)
• Perform SERP analysis before writing content
• Write SEO-optimised blog articles (1,000–2,000 words)
• Optimise existing pages (meta tags, headings, internal linking)
• Implement on-page SEO best practices
• Work on basic technical SEO (site audits, indexing issues)
• Work on Local SEO, having a good Geographical knowledge
• Track performance using Google Search Console & GA4
• Coordinate with the design team for graphics and video creation

KPIs

• Growth in organic traffic
• Improvement in keyword rankings
• Increase in website leads from organic
• Content publishing consistency

Requirements

Required Skills

• 1–2 years of hands-on SEO experience
• Strong English writing skills
• Good understanding of search intent
• Familiar with Ahrefs / SEMrush / Ubersuggest
• Experience with WordPress or similar CMS
• Basic knowledge of technical amd local SEO

Ideal Candidate

• Analytical mindset
• Can also write without heavy AI dependency
• Understands performance marketing
• Proactive and execution-focused
• Keen and quick learner