GTM Operations & Campaign Coordinator

About the Role

You will own the end-to-end execution of Adapts' events and campaigns—from conference planning and sponsorship coordination to attendee list management, pre- and post-event campaigns, and customer meeting execution. This is a hands-on role focused on turning events into qualified pipeline through tight coordination, clean data, and reliable execution.

Company Description

Adapts is revolutionizing software maintenance by powering an Enterprise Code Knowledge Base to support engineering teams. By converting legacy code into thorough developer documentation, including specs and diagrams, Adapts drastically reduces onboarding time and preserves valuable knowledge. Our platform enables software engineering teams to spend less time on maintenance tasks, accelerating innovation and simplifying complex codebase management.

Adapts works with large enterprise customers, with a strong focus on industries such as Energy, Banking & Insurance, Logistics, and Manufacturing, where complex and long-lived codebases are mission-critical.

Responsibilities

You will help plan, execute, and tighten the loops between campaigns, events, and pipeline. You will own execution.

• Procure attendee, registrant, and target account lists from organizers and partners
• Plan and coordinate in-person and virtual events: sponsorships, conferences, speaking engagements, and webinars
• Manage end-to-end event execution: registrations, attendee lists, speaker coordination, follow-ups
• Build and execute tailored LinkedIn campaigns (organic and paid) aligned to ICPs and buying committees
• Secure, clean, and enrich attendee and prospect lists; ensure data hygiene in CRM and marketing tools
• Coordinate with vendors, event organizers, and internal stakeholders across time zones
• Track campaign and event performance; report on what worked and what didn't
• Coordinate pre-event and post-event workflows with GTM advisor and CRO
• Maintain campaign calendars, budgets, and ROI tracking

Experience

• 3+ years in GTM Ops, Marketing Ops, or Revenue Operations at a B2B tech or SaaS company
• Deep familiarity with LinkedIn as a demand channel (ads, targeting, reporting) and hands-on experience with LinkedIn Campaign Manager and LinkedIn organic motion
• Strong spreadsheet discipline and CRM fluency (Hubspot)
• Ability to work independently across ambiguous, fast-moving priorities
• Experience working remotely with US-based leadership teams
• Strong operational instincts: you spot gaps, fix them, and don't wait to be asked
• Clear written English and calm execution under pressure

What Success Looks Like (90 Days)

• Events are well-planned and executed
• Campaigns launch on time, targeted, and measured
• Leadership trusts the data coming out of GTM
• Operations mindset of how to do the work efficiently and effectively