Senior Media Analyst

What you will do

● Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives. ● Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets. ● Familiarity with A/B and multivariate experiments. ● Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines. ● Provide creative copy suggestions and graphical ad copies. ● Up‐to‐date with the latest trends and best practices in Online Advertising. ● Optimize and scale metrics like CPC, CPI, CPA, CTR, CPM for all campaigns, ad groups and ad sets. Publish daily performance summary report for key metrics. ● Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results ● Manage, mentor & grow the team members to deliver impact

● A self‐starter and results‐oriented, with an ability to be detail‐oriented without losing track of the big picture ● Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns ● Experience in handling annual performance advertising budgets of upwards of INR 20 Lacs budget a month is a must ● Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general ● Excellent analytical, organizational, project management and time management skills.