Store incharge - MH New

Group Company: AgroStar (Ulink Agritech Private Limited)

Designation: Store Incharge – CoCo (Company Owned, Company Operated) Retail Store

Office Location: MH (store-specific)

Position description: Own end-to-end operations of an AgroStar CoCo retail store, drive sales and farmer footfall, maintain inventory and cash accuracy, and deliver a high-quality farmer experience.

Primary Responsibilities:

• Manage daily store operations and compliance with company SOPs.
• Achieve sales targets for Gross Sales, Net Sales, GM%, and Unique Farmers.
• Drive sales of seeds, crop protection, nutrition products, and related services.
• Build farmer relationships, acquire new farmers, retain existing customers, and improve farmer satisfaction.
• Manage inventory, stock replenishment, product storage, billing, cash collections, and reconciliation.
• Maintain operational records and submit performance reports.

Additional Responsibilities:

• Support farmer meetings, product demonstrations, and local marketing campaigns.
• Coordinate with store helpers, Cluster/Area Managers, Supply Chain, and HR teams.
• Collect farmer feedback and support NPS improvement initiatives.

Reporting Team

• Reporting Designation: Cluster / Area Manager – CoCo
• Reporting Department: CoCo Retail Operations

Educational qualifications preferred

• Category: Graduate
• Field specialization: Agriculture preferred
• Degree: Graduation in any discipline; B.Sc. Agriculture preferred
• Academic score: Not specified
• Institution tier: Not specified

Required Certification/s: Not specified

Required Training/s: Not specified

Required work experience

• Industry: Retail sales, agri-input sales, or farmer-facing roles
• Role: Retail Store Operations / Sales / Farmer Relationship Management
• Years of experience: 1–3 years; freshers with strong local farmer networks may be considered

Key Performance Indicators: Gross Sales, Net Sales, GM%, Unique Farmers, walk-in conversion, ARPU, AOV, farmer retention, inventory accuracy, stock-outs, billing accuracy, cash reconciliation, and farmer satisfaction/NPS.

Required Competencies: Customer-first mindset, target orientation, integrity, ownership, relationship management, and operational discipline.

Required Knowledge: Local cropping patterns, commonly used agri-inputs, store operations, inventory management, billing processes, and company SOPs.

Required Skills: Local-language communication, basic Hindi, digital literacy, billing software, smartphone applications, WhatsApp reporting, sales, and customer service.

Required abilities

• Physical: Ability to manage ground-level store operations and undertake local farmer outreach.
• Other: Ability to work independently, handle cash and inventory responsibly, and work during weekends and peak seasons.

Work Environment Details: Frontline retail-store role involving daily store operations, farmer interactions, sales activities, inventory handling, and local market engagement.

Specific requirements

• Travel: Local travel for farmer outreach and business development.
• Vehicle: Own two-wheeler and valid driving licence preferred.
• Work Permit: Not specified.

Other details

• Pay Rate: To be confirmed as per company compensation policy.
• Contract Types: Full-Time
• Time Constraints: Retail schedule, including weekends and peak-season days.
• Compliance Related: Follow company SOPs, statutory requirements, licensing, signage, safety norms, cash-handling procedures, and inventory controls.
• Union Affiliation: Not specified.

• Experience: 1+ year
• Seniority: Entry Level
• Education: Bachelor's degree preferred
• Languages: English, Hindi