Growth Marketing Lead

Growth Marketing Manager

About Airoclip

Airoclip is an innovative gaming studio creating world-class casual puzzle games powered by cutting-edge personalization. From our base in India, we craft immersive gaming experiences for players worldwide, owning the complete end-to-end development and publishing process. Our games adapt dynamically to each player's style, preferences, and skill level, delivering truly personalized puzzle experiences.

The Role

We are looking for a Growth Marketing Manager who sits at the intersection of product and user acquisition. Someone who can identify product-driven growth opportunities, translate them into high-performing marketing strategies, and work hands-on with UA and creative teams to bring them to life.

This is not a traditional marketing role. You will act as a bridge between the product team and marketing execution, combining deep product understanding with campaign strategy to accelerate growth for our casual puzzle games. You will analyze what makes our games resonate, study competitor strategies, and craft marketing briefs that fuel creative production and campaign performance.

What You'll Do

• Identify and prioritize product features, moments, and hooks that can be leveraged to drive user acquisition and retention growth.
• Analyze UA campaign performance across channels, working closely with the performance marketing team to optimize spend, creatives, and targeting.
• Conduct competitive analysis, deep-dive into competitor games, their ad creatives, store listings, and positioning to surface insights and opportunities.
• Create detailed marketing briefs grounded in product insights and competitive intelligence, and collaborate with the Motion Graphics Design (MGD) team to produce compelling ad creatives and assets.
• Define and refine growth loops by connecting in-game events, onboarding flows, and monetization milestones with external marketing touchpoints.
• Partner with product managers to align marketing narratives with upcoming feature launches, live ops events, and content updates.
• Own the creative testing roadmap, hypothesize, brief, launch, measure, and iterate on ad concepts to improve conversion and ROAS.
• Monitor and report on key growth KPIs including CPI, ROAS, D1/D7/D30 retention influenced by creative and positioning changes.
• Stay current with mobile gaming marketing trends, ad network updates, and emerging UA channels to keep Airoclip ahead of the curve.

What We're Looking For

• 3+ years of experience in growth marketing, product marketing, or UA for mobile apps or games.
• Strong analytical skills with the ability to interpret campaign data, cohort metrics, and competitive landscapes.
• Experience managing or closely collaborating on paid UA campaigns across platforms such as Meta, Google, Unity, AppLovin, or similar ad networks.
• Proven ability to create structured marketing briefs that translate product insights into creative direction for design teams.
• Hands-on experience with competitive intelligence tools (e.g., Sensor Tower, data.ai, Meta Ad Library) and a habit of staying on top of competitor activity.
• Solid understanding of mobile gaming metrics: CPI, LTV, ROAS, retention curves, and funnel analysis.
• Excellent communication skills and the ability to work cross-functionally with product, design, analytics, and creative teams.
• A genuine passion for games — you play them, you study them, and you understand what makes players engage and spend.

Highly Valued

• Experience in free-to-play casual or puzzle games with a focus on creative-led UA growth.
• Familiarity with ASO (App Store Optimization) and its role in organic growth strategy.
• Exposure to A/B testing frameworks for creatives, store listings, or onboarding flows.
• Understanding of player segmentation and how different player personas respond to varied creative and messaging approaches.
• Curiosity about leveraging AI tools for creative ideation, competitive monitoring, or campaign optimization.
• Experience working in small, high-ownership teams where you wear multiple hats and move fast.

What Sets You Apart

You think like a product person but execute like a marketer. You're not just tracking CPIs — you're asking why a particular creative resonated, what in-game moment it highlighted, and how to replicate that insight at scale. You obsess over competitor moves, spot creative trends early, and turn observations into actionable briefs that give your design team a clear creative direction. You're proactive, data-informed, and motivated by the challenge of growing games in a competitive market.

Why Join Airoclip

• Be part of a fast-growing studio building personalized puzzle games for global audiences.
• Own the growth narrative — your insights will directly shape how millions of players discover and engage with our games.
• Work in a small, high-ownership environment alongside experienced developers, analysts, and designers who combine creativity with precision.
• Collaborate across product, analytics, design, and UA in a culture that values speed, curiosity, and measurable impact.
• Competitive compensation and long-term growth opportunities in a data-driven, player-first culture.