Social Media Manager

Key Roles and Responsibilities

Corporate and Leadership Branding

·         Manage and maintain the official social media accounts of Company, including leadership profiles of the CEO and COO.

·         Develop and execute a structured content calendar focused on corporate branding, thought leadership, organizational culture, achievements, and key milestones.

·         Position senior leadership as credible industry voices, particularly on LinkedIn.

Platform Management

·         Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.

·         Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.

·         Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms.

Content Development and Publishing

·         Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.

·         Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.

·         Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms.

Community Management and Engagement

·         Monitor social media channels for comments, direct messages, and brand mentions.

·         Respond to inquiries and engage with followers in a timely and professional manner.

·         Participate in relevant industry conversations to enhance brand visibility and credibility.

·         Track audience engagement and follower growth across platforms.

Analytics and Reporting

·         Monitor and analyze key performance indicators including reach, engagement, follower growth, and click-through rates.

·         Prepare and present monthly performance reports with actionable insights and recommendations.

·         Continuously optimize content strategy based on analytics and performance trends.

Required Skills and Qualifications

·         Minimum 3–4 years of experience in managing corporate and leadership social media accounts.

·         Strong expertise in LinkedIn content strategy (mandatory requirement).

·         Sound understanding of Instagram brand-building strategies.

·         Prior experience with B2B, FinTech, BFSI, or corporate brands will be preferred.

·         Excellent written English communication and storytelling skills.

·         Working knowledge of social media management and analytics tools such as Canva, Hootsuite, Buffer, Meta Business Suite, or equivalent platforms.

·         Basic graphic design or video editing skills will be considered an added advantage.

​Key Competencies

·         Strong understanding of corporate reputation management and professional branding.

·         Ability to convert business activities and leadership insights into meaningful digital content.

·         High level of ownership, consistency, discretion, and confidentiality, especially while managing leadership accounts.

·         Ability to collaborate closely with senior management and cross-functional teams.