Zonal Marketing Manager

About the role: He/she will be responsible for overall marketing strategy of offline programs, targeting prospect students and parents for a particular region.

1.    Develop and Execute Marketing Strategies:

• Create and implement comprehensive marketing plans to promote NEET, JEE and PNCF classroom programs.

• Identify target audiences and develop strategies to reach and engage them effectively.

• Monitor and analyze market trends to adjust marketing strategies accordingly.

2.    Lead Generation and Enrollment Targets:

• Set and achieve lead generation and enrollment targets for each program.

• Utilize various marketing channels, including digital marketing, social media, email campaigns, and offline activities, to generate leads.

• Track, measure, and report on the effectiveness of marketing campaigns to meet enrollment goals.

3. Brand Management and Promotion:

Develop and execute brand promotion plans, ensure brand consistency, and maintain brand reputation within the zone.

4. Channel Management and Partnerships:

• Build and maintain relationships with schools, educational institutions, and other relevant partners to promote our programs.

• Plan and execute events, webinars, and seminars to promote classroom programs.

• Collaborate with internal teams to align marketing efforts with overall business objectives.

Qualifications:

• MBA in Marketing.
• Proven experience in marketing management, preferably in the education sector.
• Strong understanding of digital marketing, lead generation, and enrollment strategies.
• Excellent communication, leadership, and interpersonal skills.
• Ability to work in fast paced ambiguous environment.
• Strong analytical and problem-solving abilities.

• Seniority: Mid Level
• Education: Bachelor's degree required
• Languages: English