Field Operations & Activation Coordinator, Miami

We're ALSO, an electric mobility company originally conceived as a part of Rivian. We're a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.

Also is looking for a scrappy, operationally-minded self-starter to be ALSO's boots-on-the-ground in Miami. This is not a digital marketing role. This is a field-based position where you will build ALSO's physical presence — coordinating demo events, sourcing and managing local partners, securing permits, and delivering exceptional ride experiences every single day. You'll own a sales quota, work out of a van, and be the face of a category-defining EV mobility brand in one of the most exciting cities in the US. If you're passionate about cycling, electric vehicles, and the future of mobility — and you thrive in startup chaos — this role is for you.

This role is ideal for someone who is energetic, people-oriented, and excited to be part of an early-stage brand with room to grow.

• Execute and manage mobile demo events end-to-end: logistics, setup, breakdown, and fleet readiness

• Source, vet, and manage local partners for demo locations, activations, and community events

• Research, obtain, and track all required permits for public activations and demo activities

• Represent ALSO at community events, pop-ups, cycling events, and partner activations across Miami

• Operate and maintain the local demo fleet — vehicles charged, clean, and customer-ready at all times

• Meet or exceed individual sales quota tied to demo conversions and direct customer interactions

• Surface insights on partners, venues, competitors, and customers to the Market Manager

• Support retail hub operations as the Miami market grows (opening/closing, merchandising, upkeep)

• Deliver engaging, high-quality customer experiences in both mobile and fixed retail environments.

• Educate customers on ALSO vehicles, features, and benefits, guiding them through demo rides and early purchase consideration.

• Support local sales goals by converting interest into qualified leads and sales.

• This is NOT a digital marketing, social media, CRM, or content creation role

• This is NOT a remote or office-based position — expect to be in the field daily

• This is NOT for someone who wants predictable, structured work — this is a startup in launch mode

We're passionate about helping the world find a better way to get there—wherever it is you're headed.

We're located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces.

Together we're working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.

• Experience in field operations, event logistics, experiential marketing, or brand activation — NOT digital marketing
• Genuine passion for cycling, EVs, micromobility, or category-defining consumer technology
• Proven ability to manage multiple moving pieces in fast-paced, ambiguous, startup environments
• Entrepreneurial mindset — you see problems before they happen and solve them without being asked
• Strong interpersonal skills — great with customers, partners, and communities
• Comfortable with physical work: loading/unloading, driving the demo van, outdoor events in Miami heat
• Quota-carrying experience or demonstrated comfort with performance-based accountability
• Valid driver's license required