Influencer Marketing Manager

What You'll Do

• Identify, onboard, and manage influencers across Instagram, YouTube, and emerging creator platforms, aligned with AMINU's values and target audience • Build and maintain strong relationships with nano, micro, and macro influencers to drive awareness, engagement, and conversions • Coordinate with influencers on content briefs, timelines, deliverables, and approvals to ensure brand and compliance alignment • Track influencer performance using key metrics such as reach, engagement, CTR, conversions, and ROI • Work closely with brand, content, design, PR, and performance marketing teams to ensure integrated campaign execution • Negotiate commercials, manage contracts, payouts, and invoices in coordination with finance and legal teams • Conceptualise and execute creator collaborations ranging from single content pieces and educational series to long-term ambassador relationships • Manage product gifting and creator relationship programs with a premium, personalised approach • Stay updated on creator trends, platform updates, and competitor influencer strategies • Manage influencer databases, campaign trackers, and reporting dashboards • Ensure all influencer content adheres to brand guidelines, disclosure norms, and platform policies • Analyse influencer data and make informed recommendations to continuously improve strategy • Handle dynamic problem-solving in case of crisis during campaigns

Who We're Looking For

• 3–5 years of experience in influencer marketing, creator relations, or related functions, ideally with youth-centric or premium consumer brands • Strong understanding of the creator ecosystem and how influence is built across different communities • Well versed with Indian and international digital content trends and creators • Excellent instincts for identifying creators aligned with a premium audience • Strong understanding of influencer talent, contracting, and performance assessment • Comfortable moving between strategy and execution • Strong communication, negotiation, and relationship-building skills • Highly organised, with the ability to manage multiple campaigns and tasks simultaneously • Creative bend of mind, unafraid to think outside the box • Self-starter who enjoys building new initiatives from scratch • Comfortable working in a fast-moving, entrepreneurial environment

• 3–5 years of experience in influencer marketing, creator relations, or related functions, ideally with youth-centric or premium consumer brands
• Strong understanding of the creator ecosystem and how influence is built across different communities
• Well versed with Indian and international digital content trends and creators
• Excellent instincts for identifying creators aligned with a premium audience
• Strong understanding of influencer talent, contracting, and performance assessment
• Comfortable moving between strategy and execution
• Strong communication, negotiation, and relationship-building skills
• Highly organised, with the ability to manage multiple campaigns and tasks simultaneously
• Creative bend of mind, unafraid to think outside the box
• Self-starter who enjoys building new initiatives from scratch
• Comfortable working in a fast-moving, entrepreneurial environment