Business Growth Manager

Job Description :

We are looking for a dynamic

Business Growth Manager

to lead the growth strategy for our

B2C retail business

of our flagship AI programs. The ideal candidate will be responsible for managing the

P&L of the B2C segment

and driving

new channels of growth

to enhance lead generation, acquisition, and customer retention. This is a cross-functional role that requires collaboration with teams across

content, marketing, sales, customer success

, and

tech

to achieve the outlined business objectives.

Key Responsibilities:

P&L Management:

Own and manage the

P&L

for the B2C business, ensuring growth targets, profitability, and efficient cost management.

Lead Generation:

Establish and scale new

growth channels

to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition.

Cross-functional Collaboration:

Work closely with

content, marketing, sales, customer success

, and

tech teams

to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution.

Marketing & Campaign Optimization:

Use tools like

Google Analytics

,

marketing automation platforms

, and

affiliate platforms

to track, measure, and optimize marketing campaigns, ensuring maximum ROI.

Competitor and Market Analysis:

Monitor market trends, conduct

competitor analysis

, and identify opportunities to differentiate our offerings and stay ahead of industry developments.

KPIs and Reporting:

Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed.

Sales Funnel Optimization:

Build and monitor

sales funnels

, ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle management.

Requirements:

Graduate (preferably in a STEM field or business (BBA)

Minimum 3 years of experience

in a

growth role

within a B2C business, preferably in a

startup

environment.

Strong experience managing

P&L

, driving

lead generation

, and scaling new growth channels.

Good understanding of

Google Analytics

,

marketing automation tools

and

affiliate marketing platforms

.

Proficient in

competitor analysis

, market research, and identifying growth opportunities.

Ability to work collaboratively with

cross-functional teams

to drive growth initiatives.

Excellent

analytical

,

problem-solving

, presentation and

communication

skills.

Excellent knowledge of MS work, power point , excel and other tools,

Knowledge and ability to use GenAI tools for automation of tasks.

Preferred:

Relevant experience in an

EdTech

company or an A

I

company is a plus.

• Experience: 3+ years
• Seniority: Mid Level
• Education: Bachelor's degree required
• Languages: English