Social Media & Community Growth Marketer

We are looking for a growth-oriented Social Media & Community Marketer to build global awareness, developer trust, and product demand for Instanodes, a Web3 infrastructure platform. This role is not a traditional branding or posting role. It is a demand-generation and product-adoption role, where social channels function as acquisition, education, and sales-support channels. The primary goal is to turn technical audiences into engaged users, qualified leads, and active platform adopters. The position directly supports: developer signups, product adoption and usage, outbound and sales enablement, establishment of brand authority in the Web3 infrastructure ecosystem. You will act as the public communication layer between the product and the market. Key Responsibilities: 1. Social Strategy & Execution: Own and execute Instanodes' global social strategy across key platforms: X (Twitter), LinkedIn, YouTube (shorts, tutorials, explainers), Reddit (targeted technical communities). Position Instanodes as a trusted infrastructure provider for: developers, Web3 startups, enterprise blockchain teams, node operators and infra engineers. Develop a consistent voice that is technical, credible, and valuable to a developer-first audience rather than promotional. 2. Developer & Product-Led Content: Translate complex technical concepts into clear and engaging social content, including: RPC performance insights, node infrastructure best practices, validator and chain updates, feature announcements, product walkthroughs and demos. Collaborate closely with: Product team, Developer Relations (DevRel), Content & SEO team to ensure technical accuracy, clarity, and educational value. Your content should educate first and market second. 3. Campaigns & Launch Support: Plan and execute social campaigns for: new chain integrations, feature releases, benchmark and performance reports, webinars, workshops, and hackathons. Support outbound and PPC teams by: creating social proof content, promoting gated assets and demos, amplifying case studies and testimonial, warming up target accounts before sales outreach. 4. Community Engagement: Actively engage with: developers, founders, infra engineers, protocol teams, Web3 communities. Monitor and respond to: comments and DM's, technical questions, product feedback, product mentions and discussions. Coordinate with Community Manager and DevRel teams for engagement across: Discord, Telegram, technical forums. You will function as the first interaction many users have with the product. 5. Performance & Growth Tracking: Measure and continuously improve: engagement rates, developer interaction, traffic to documentation, pricing, and signup pages, assisted conversions from social channels. Run experiments with: thread-based educational post, technical explainers, video tutorials, founder/leadership-led content. Optimize content using performance data rather than vanity metrics. 6. Competitive & Market Listening: Track competitors in the node and infrastructure ecosystem and monitor: positioning, messaging, campaign strategies. Identify real-time content opportunities based on: developer discussions, chain upgrades, ecosystem announcements, industry trends. Turn market signals into timely, relevant content. 7. Tools & Cross-Functional Collaboration: Use social scheduling and analytics tools to manage content and reporting. Work closely with: Head of Growth, Product Marketing Manager, SEO Lead, Performance Marketing Manager, Developer Relations team. Ensure social efforts are aligned with product launches, GTM initiatives, and sales outreach.

2–5 years of hands-on social media marketing experience. Experience with B2B SaaS, developer tools, cloud, Web3, or infrastructure products (strong preference). Strong understanding of technical audiences and developer communication styles. Ability to interpret APIs, nodes, infrastructure, or blockchain concepts. Excellent writing skills for short-form and technical social content. Ability to convert technical knowledge into simple, educational messaging.