Officer - Marketing (SDR)

•       Execute high-volume outbound prospecting via cold calling, email sequences, and LinkedIn outreach to generate qualified meetings for the sales team

•       Research and identify ideal-fit prospects within target industries and personas using tools such as LinkedIn Sales Navigator, Lusha or equivalent.

•       Execute outbound outreach using the playbook, leveraging pre-built call pitches and mailer templates to engage prospects in a consistent and compelling way.

•       Manage database and lead management in the CRM (e.g. Salesforce), logging all touchpoints and follow-ups

•       Follow up and nurture relationships with prospects who have shown not interested

•       Collaborate closely with Sales Lead to ensure smooth meetings

•       Meet or exceed weekly and monthly KPIs including dials, emails sent, LinkedIn touchpoints, and qualified meetings booked

•       Continuously test and iterate on messaging and outreach strategies to improve conversion rates

•       Provide feedback to marketing and leadership on prospect responses and market trends

Requirements

•       1–3 years of experience in an SDR, or outbound sales role, preferably within a B2B environment

•       Proven track record of fixing appointments and handling meetings.

•       Strong cold calling skills with the ability to handle objections confidently and professionally

•       Experience writing high-converting email sequences and personalised LinkedIn messages

•       Excellent verbal and written communication skills with strong attention to detail

•       Comfortable using CRM systems and sales engagement platforms

•       Self-motivated, resilient, and driven by results

•       Proficiency in MS. Excel and Hindi language is mandatory.