Category Manager - Beauty & Cosmetics
ApnaKlub
Description
Key Responsibilities
The person would be the business owner for his/ her categories and brands for the B2B channel such as the General Trade and the Modern Retail formats. The role entails building the business and running the P&L, leveraging know how of internal and external variables to deliver sales and outreach of categories. Onboarding new brands, managing brand relationships, building these brands revenue through various channels, inventory management of all channels, Day to day management of the teams and building marketing strategy and execution. The role also entails forecasting, monitoring, understanding, and reporting for each brand in the categories. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.
Driving Sales & Margin:
• Deliver P&L for the assigned category
• Responsible for top-line revenue goals by roping in the right brands at the right margins for the sales team to distribute.
• Will need to focus on developing, implementing, managing, and reporting on plans to have the right SKUs to sell among these brands.
• Manage promotion calendar to align with monthly promotions, seasonal promotions, and overall marketing strategy
Monitoring Brand performance:
• Assisting in negotiating margins, budgets, set goals, monitor, and report on performance for each brand
• Secure Margins in line with overall guidance
• Plan and execute brand campaigns across various channels and take corrective actions to stay on course of the plan
• Meet the plan for recognition and awareness of accountable brands
• Report performance against key metrics in approved formats
Inventory Management & Cataloging
• Stock forecasting for initial launch based on store wise and channel wise sales targets.
• Demand planning and forward forecasting
• Liaising with the sales team for effective off take at the store level.
• Planning for any correction / liquidation for unsold inventory.
• Regular feedback mechanism with brands to ensure they are onboard with all plans for them.
Requirements
3 - 7 years of experience with leading Ecommerce/Beauty business/Personal Care/GT
Beauty Personal Care experience is a must have
E B2B experience is strongly preferred
MBA from a reputed institute would be strongly preferred
Skills
• Negotiation Skills
• Execution Management
• Client Relationship Management
• Analytical skills
Competencies
• Planning and Prioritizing
• Collaboration
• Problem solving
• People Management
About ApnaKlub
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