Marketing & Strategy Specialist (D2C)

We are looking for a dynamic Marketing & Strategy Executive to drive data-driven marketing initiatives, build strong brand visibility, and support the company's growth roadmap. This role combines hands-on digital marketing execution with strategic planning, performance analysis, and cross-functional collaboration.

Key Responsibilities Marketing Strategy & PlanningDevelop and execute marketing strategies aligned with business goals.Conduct market, competitor, and customer research to identify opportunities.Build quarterly marketing plans across digital, content, and performance channels. Digital & Performance MarketingPlan, run, and optimize Meta Ads, Google Ads (Search, Display, Performance Max, YouTube).Conduct A/B testing for ads, landing pages, and campaigns to improve performance.Manage budgets, track ROAS, CAC, and other KPIs. SEO & Website ManagementWork on on-page, off-page SEO, keyword research, and optimization strategies.Collaborate with content teams to ensure SEO-friendly content creation.Monitor website analytics, traffic, and user behavior. Analytics & ReportingUse tools like Google Analytics, Tag Manager, Search Console, Meta Business Suite to track results.Create weekly/monthly performance reports with actionable insights.Recommend improvements for conversions and customer acquisition. Content & CommunicationSupport content creation for blogs, case studies, social media, and email marketing.Maintain consistency in brand message and tone across platforms. Cross-Functional CollaborationWork closely with sales, design, and development teams to align marketing goals.Assist in product positioning, messaging, and go-to-market strategies.

Bachelor's degree in Marketing, Business, or related field. 2–5 years of experience in digital marketing or marketing strategy on D2C Products.