Digital Marketing Specialist

Position- Digital Marketing Specialist
Exp- 3-4 yrs
Location- Bengaluru
**Notice Period-**Immediate- 15 Days
Skills- B2B SaaS marketing, Enterprise technology sales cycles, Marketing to US/North American audiences, content writing skills, AI tools , SaaS/software solution, Generate leads through LinkedIn, email marketing, webinars, SEO, paid

campaigns, and content marketing

About the Role:

We are looking for a Digital Marketing Specialist with proven experience in B2B SaaS/IT services marketing for US/North American markets.

This role requires someone who understands modern SaaS growth strategies including demand generation, lead nurturing, webinar marketing, solution discovery, product-led growth, and AIdriven marketing automation.

Key Responsibilities:

• Generate qualified leads through LinkedIn, email marketing, webinars, SEO, paid
  campaigns, and content marketing

• Execute B2B demand generation campaigns targeting US/North American markets
  plan and execute webinar campaigns and virtual events

• Create marketing content including landing pages, case studies, blogs, email campaigns, and sales collaterals.

• Build and manage lead nurturing workflows and marketing automation campaigns.

• Support SaaS product marketing, solution positioning, and go-to-market initiatives

• Exposure to product-led growth (PLG) and account-based marketing (ABM)

• Work closely with sales teams to improve pipeline generation and lead conversion.

• Leverage AI tools and automation platforms to scale marketing operations

• Track campaign performance, analytics, and ROI metrics

  Mandatory Requirements:

• 3–4 years of digital marketing experience in a Software, SaaS, or IT Services company.

• Strong understanding of B2B SaaS marketing and enterprise technology sales cycles.

• Experience marketing to US/North American audiences.

• Good understanding of SaaS/software solution discovery and customer journeys.

• Experience using AI tools for marketing automation.

• Excellent communication and content writing skills.