EXECUTIVE I - SALES ENGINEERING
Asian Paints Limited
Description
EXECUTIVE I - SALES ENGINEERING
Location:
Mangalore, KA, IN
Areas of Work: Sales & Marketing
Job Id: 15348
External Job Description
Business objectives • Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts) • Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers • Conduct site inspection based on leads and make proposals including sampling to convert sites • Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance • Provide technical assistance pre and post sales at the project sites related to waterproofing products • Undertake on-site sampling for waterproofing products to build customer confidence Market Development • Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation • Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance • Value Target for Waterproofing Products in Project Sales • Minimum product level value targets • Stakeholder level value targets • Product training plan compliance ~ 2 ~ Internal HR Document-Strictly Confidential Asian Paints Ltd. • Brief about products and systems with Specifiers and Consultants to generate business Training • Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals • Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence • Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market • Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives • Integrate with Research and Technology function for new product development based on feedback of product trends in the market
About Asian Paints Limited
Asian Paints Limited, established in 1942 by four friends in Mumbai, has grown to become India's largest and Asia's third-largest paint company. Headquartered in Mumbai, the company specializes in the manufacturing, selling, and distribution of paints, coatings, home décor products, and bath fittings, along with providing related services. Over the decades, Asian Paints has expanded its operations globally, with 27 manufacturing facilities across 15 countries, serving consumers in over 60 countries. The company's product portfolio includes decorative paints, industrial coatings, waterproofing solutions, adhesives, wall coverings, and sanitaryware. Asian Paints has also ventured into the home improvement and décor segment, offering modular kitchens, lighting, furnishings, and furniture under its "Beautiful Homes" service. The company is known for its strong brand presence, innovative marketing strategies, and commitment to sustainability. With a robust distribution network and a focus on customer-centric solutions, Asian Paints continues to be a leader in the paints and coatings industry.