EXECUTIVE N - SALES ENGINEERING
Asian Paints Limited
Description
EXECUTIVE N - SALES ENGINEERING
Location:
Hyderabad, TG, IN
Areas of Work: Sales & Marketing
Job Id: 15353
| Role Identifier | |||
| Job Title | Area Sales Executive – Project Sales | Department | Project Sales |
| Reporting to | Regional Manager – Project Sales Area Manager – Project Sales | Grade | Executives/Executive (F/OF) |
| Jobs Reporting Into | None | Location / Unit | PAN India |
| Role Description |
| Job Purpose |
| Primary Responsibilities | |
| Business Responsibility Areas (Please detail out at least 8-10 responsibility areas) | Key Performance Indicators |
| Business objectives * Conduct planning and analysis for all segments in Project Sales and prepare a growth plan for business development in each segment. * Identify growth opportunities and drive initiatives to gain market share with a specific focus on identified key accounts, segments, geographies, and products. * Design and run interventions to upgrade customers on usage of high-end premium products. * Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants, etc. Applicator Engagement * Develop relationships with and engage applicators using various tools available at his disposal like loyalty clubs, promotions, etc. * Focus on Applicator business development by developing a strong understanding of the business of the applicators. * Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones. Market Development * Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc. * Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc. * Actively work towards improving customer experience via working on various service initiatives Integrate * Integrate with Retail, Services, and Commercial teams to ensure lead generation, timely customer service, freight cost within budget, and dealer account reconciliation. * Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability. * Monitor the Input Utilization within the permissible limits. Team Management * Ensure growth and development of the immediate team. * Productive utilization of manpower resources to drive business growth | * Overall Value target * Value target - Segments, geographies or key accounts and product level * Growth and Retention of a targeted set of applicators |
| Scope of Work | |
| a) Financial Scope (Range of financial spend): | As per budget |
| b) People Management Scope (Range of no. of Direct/ Indirect Reports): | Project Sales Officers Project Sales – Technologist Indirect - DSR |
| c) Geography Coverage (Country-wide/ State-wide / Area-wide) | Based on scope |
| d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other): | Project Sales |
| Key Interactions | |
| Internal | Marketing, R & T, Retail, Supply Chain, Commercial, HR and Services |
| External | Applicators, Contractors, Dealers, Architects, Consultants |
| Role Requirements / Specifications | |
| Qualifications | Essential * Applicant must possess MBA / PGDM in Sales and Marketing from Tier II B-School * Minimum of 50% marks throughout the education without any backlogs * Graduation and Post-Graduation must be through a full-time course |
| Previous Experience | Desired * Not applicable |
| Functional Competencies | * Product Knowledge * Analytical Skills * Innovative * Negotiation skills |
| Behavioral Competencies | * Impactful Communication * Execution Excellence * Lead people |
| Additional Requirements | * Applicant should be mobile pan India as the said role is transferrable in nature. * Role involves extensive travelling to different project sites |
| Document Details | |||
| Written By | Durga Prasad Dutta / Ankita Vig | Date | 17.06.2017 |
| Validated By | Srinidhi Kalvapudi | Date | 19.07.2017 |
| Approved By | Date |
About Asian Paints Limited
Asian Paints Limited, established in 1942 by four friends in Mumbai, has grown to become India's largest and Asia's third-largest paint company. Headquartered in Mumbai, the company specializes in the manufacturing, selling, and distribution of paints, coatings, home décor products, and bath fittings, along with providing related services. Over the decades, Asian Paints has expanded its operations globally, with 27 manufacturing facilities across 15 countries, serving consumers in over 60 countries. The company's product portfolio includes decorative paints, industrial coatings, waterproofing solutions, adhesives, wall coverings, and sanitaryware. Asian Paints has also ventured into the home improvement and décor segment, offering modular kitchens, lighting, furnishings, and furniture under its "Beautiful Homes" service. The company is known for its strong brand presence, innovative marketing strategies, and commitment to sustainability. With a robust distribution network and a focus on customer-centric solutions, Asian Paints continues to be a leader in the paints and coatings industry.