Job Description – Social Media Executive

Position: Social Media Executive

Experience: 1.5 – 2 Years

Location: Connaught Place, New Delhi

Job Type: Full-Time

Role Overview

We are looking for a creative and result-driven Social Media Executive to manage and grow our digital presence across multiple platforms. The ideal candidate should have hands-on experience in paid advertising, content marketing, customer engagement, and brand promotion. 

Key Responsibilities

• Manage and execute social media strategies across Instagram and company website
• Plan, run, and optimize Meta Ads and Google Ads campaigns
• Execute email marketing campaigns for lead nurturing and engagement
• Develop strategies for customer retention and repeat engagement
• Create, schedule, and monitor social media content and campaigns
• Coordinate with influencers and manage influencer collaborations for brand awareness
• Track campaign performance and prepare performance reports
• Stay updated with social media trends and competitor activities

Required Skills

• Hands-on experience in Social Media Marketing
• Strong knowledge of Meta Ads and Google Ads
• Experience in Email Marketing and customer engagement
• Understanding of Customer Retention Strategies
• Experience in Influencer Marketing / Collaboration
• Good content planning and campaign execution skills
• Strong communication, creativity, and analytical skills
• Basic knowledge of reporting tools and Microsoft Excel