Content Creator

Job Overview

The Content Creator (Shoot + Edit) will be responsible for planning, shooting, and editing high‐quality photo and video content for social media, digital advertising, websites, e‐commerce marketplaces, and brand campaigns. The ideal candidate should have practical experience in professional camera and smartphone videography, video editing, product photography, and short‐form and long‐form content production

Key Responsibilities

• Shoot high‐quality video and photo content using DSLR or mirrorless cameras and smartphones.
• Create short‐form content such as Instagram Reels, YouTube Shorts, Stories, and performance marketing creatives.
• Shoot and edit long‐form videos for YouTube, brand campaigns, and educational content.
• Execute product photography and videography for the website, e‐commerce marketplaces, and digital campaigns.
• Create Meta ad creatives with strong visual hooks, multiple creative variations, and platform‐specific formats.
• Cover brand events, product launches, doctor and parent meets, pop‐ups, and other marketing activities.
• Edit videos using Adobe Premiere Pro, CapCut, VN, Final Cut Pro, or similar tools.
• Add captions, transitions, basic motion graphics, sound effects, and colour correction while maintaining a clean, natural visual style.
• Collaborate with marketing, social media, and design teams to execute content calendars and campaign requirements.
• Shoot mothers, babies, and children with sensitivity, comfort, and safety as priorities.
• Stay updated on social media trends, content formats, video styles, and digital advertising requirements.

• 1–3 years of hands‐on experience in content creation, videography, and video editing.
• Practical knowledge of lighting, framing, composition, and audio recording.
• Experience shooting both short‐form and long‐form videos.
• Proficiency in DSLR or mirrorless cameras and smartphone videography.
• Working knowledge of Adobe Premiere Pro, CapCut, VN, or Final Cut Pro.
• Familiarity with Photoshop, Lightroom, Canva, or After Effects.
• Understanding of Instagram, YouTube, Meta advertising formats, and social media trends.
• Good communication skills in English, Hindi, and Hinglish.
• A portfolio or showreel demonstrating shooting and editing skills is mandatory.
• Experience using a gimbal and shooting natural, everyday lifestyle content (Good to Have).
• Knowledge of AI‐powered tools for visual creation and video editing (Good to Have).
• Experience in D2C, FMCG, baby care, wellness, or e‐commerce brands (Good to Have)