Role:

As Manager Omni-channel Growth, you will drive omni-channel strategy for both online & offline business (Such as Nykaa, Apollo, Shoppers Stop, LuLu etc). You will also support of ensuring seamless omni-channel integration across digital and physical touch points, delivering the same brand promise and experience to customers in align with related stakeholders (RTL, WHS, IT and Brand teams)

Strategic Responsibility:

• To achieve the volume and value objectives of the assigned channel within budget, time, and policy parameters through efficient control of the network under charge.

• Responsible for key account management (activation, POs, Supplies, & account wise target achievement).

• Support for designing and development of specific technical capabilities in omni-channels and their integration with existing GTM capabilities to reach new consumers and achieve seamless consumers' experience

• Develop specific marketing strategies and ensure the optimal utilization of marketing resources & budget. Perform pre-campaign analysis and planning, campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization.

• Plan, track, and report Omni-channel Key Performance indicators (KPI s): NS, # of orders, Conversion, UPT, AOV, % channel contribution, cost allocation, member base etc.

• Analyze, monitor and develop strategies to enhance distribution reach through RTM and ensure effective new product introductions through effective RTM

• Ensuring commercial hygiene compliance, forecast accuracy

• Coaching and developing the sales team to improve competencies and effectiveness in the areas of Customer Management/ Meeting Effectiveness and Field Implementation.

• Support the growth of the Omni channel consumer base aligned with sales / brand strategy and loyalty programs.

• Evaluate external data from competitors, industry-respected L2 analysis reports, and related publications/content to determine trends and consumer behavior.

• Closely partner with all related teams (DTC, Analytics, Finance) teams to establish right data, metrics and dashboard views to track performance of omni channel mode

• Contribute to establish a fact-based culture in the organization by defining data-driven decision processes.

• Develop and present daily, weekly and monthly business ad-hoc reports/presentations required to give visibility to key stake holders taking or influencing business decisions on the digital channel.

Financial Responsibilities

• Ensuring a plan in place to control outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) monthly for audit purposes.
• Cross checking/ settling distributor and outlet claims (within stipulated time frame)
• Coordinating between key accounts and distributors for all open issues related to financials.
• Efficiency tracking of all the investments and promotions in all the outlets.
• Ensure the right discount at both online and offline channels.

Requirements

• Your ability to manage a team to achieve challenging targets and standards.
• You possess keen creative & analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
• You are completely fluent in direct response metrics.
• You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues.