Marketing Consultant - Bhumi Fellowship

About Bhumi Fellowship:

The Bhumi Fellowship is a two-year, full-time leadership program that places passionate young leaders in government schools across India. Fellows work closely with teachers, students, and communities to bring joyful learning, social-emotional learning (SEL), and systemic change to public education. This role focuses exclusively on driving visibility, applications, and youth engagement for the Bhumi Fellowship through high-energy on-ground outreach.

About the Role: We are looking for a Marketing Consultant who can take Bhumi Fellowship to the places where young people actually are – cafés, colleges, youth hangouts, events, co-working spaces, bookstores, gyms, cultural hubs, and collaborate with our Marcomms team to drive applications. This is a hands-on, action-oriented role.

Key Responsibilities:

• Lead Acquisition & Conversion Drive verified applications by identifying high-potential candidates through on-ground interactions and ensuring they complete the application journey via tracked QR codes and direct follow-ups.
• Strategic Venue Partnerships Establish a network of active "Youth Touchpoints" (cafés, co-working spaces, and colleges) across Chennai where Bhumi Fellowship branding is prominently displayed and maintained throughout the campaign.
• Event & Activation Execution Orchestrate high-energy offline activations weekly, ranging from pop-up info desks to community meetups, designed to convert passive interest into immediate lead data.
• Market Intelligence & Reporting Deliver weekly performance audits that map offline lead sources to conversion data, providing the Marcomms team with actionable "on-the-street" insights to optimize overall recruitment strategy.

• 1-2 years of experience in marketing, community marketing, youth marketing, or brand activation roles.
• Interest in education, youth leadership, and social impact.
• Comfortable with field work, meeting people, visiting venues, coordinating placements, and being on the move.
• Basic understanding of digital marketing fundamentals (social media, analytics).
• A natural communicator who can pitch the Fellowship confidently to young people.
• Fluent in English; Tamil communication skills are a strong plus.
• Highly organised, proactive, and able to work independently.