Digital Marketing Manager
bits&BYTE
Description
Digital Marketing Professional – ICT, Cloud, Cybersecurity & Managed Services
| Company | bits&BYTE |
| Location | Bangalore, India |
| Department | Sales & Marketing |
| Employment Type | Full-Time |
| Experience | 3–7 years |
| Industry | ICT Services, Managed Services, Cybersecurity, Cloud, Networking, SD-WAN, Data Center Solutions |
| Reporting To | Business Head / Sales Head / Management |
Document Purpose: Recruitment JD for marketing professional hiring
About bits&BYTE
bits&BYTE is a network and digital integrator delivering secure, scalable, and high-performance ICT solutions for enterprise customers. The company helps organizations modernize, secure, and scale IT environments through networking, cloud infrastructure, cybersecurity, managed services, SD-WAN, global connectivity, virtualization, storage, backup, databases, messaging, collaboration, and remote infrastructure support.
The company serves enterprises across India, Singapore, the Middle East, and Africa with capabilities across 24×7 network and security monitoring, multi-region operational presence, certified engineering teams, deep telecom and cloud integration expertise, and end-to-end ICT lifecycle ownership.
Role Summary
We are seeking an experienced Digital Marketing Manager with strong exposure to the ICT industry who can develop and execute high-impact digital marketing strategies to increase brand visibility, generate qualified enterprise leads, and support business growth.
The ideal candidate should have hands-on experience in digital campaigns, SEO, SEM, LinkedIn advertising, marketing automation, content marketing, website optimization, analytics, and partner marketing while working with enterprise technology companies.
Key Responsibilities
- Digital Marketing Strategy
· Develop and execute digital marketing strategies aligned with business objectives.
· Build digital campaigns promoting Cloud, Cybersecurity, Managed Services, Networking, SD-WAN, Data Center, AI, and Enterprise IT Solutions.
· Drive digital transformation initiatives to improve customer engagement and online visibility.
· Develop annual and quarterly digital marketing roadmaps.
- Lead Generation & Demand Generation
· Generate qualified enterprise leads through digital channels.
· Manage lead generation campaigns using LinkedIn, Google Ads, Email Marketing, SEO, PPC, webinars, landing pages, and marketing automation.
· Optimize campaign performance to improve Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
· Track lead conversion and campaign ROI.
- Website & SEO Management
· Own the company website and improve user experience.
· Develop SEO strategies to improve search rankings.
· Optimize service pages for Cloud, Cybersecurity, Managed Services, Networking, AI Solutions, Data Centre, and Global Connectivity.
· Improve website traffic, enquiry conversion, and landing page performance.
- Social Media & Brand Building
· Manage LinkedIn, YouTube, and other professional platforms.
· Plan and execute social media campaigns.
· Build employer branding initiatives.
· Increase follower engagement and brand awareness
- Content Marketing
Develop high-quality content including:
· Case Studies
· Whitepapers
· Blogs
· Solution Briefs
· Success Stories
· Customer Testimonials
· Email Campaigns
· Newsletters
· Product Launches
· Presentation Decks
· Technical Articles
· Video Marketing Scripts
Work closely with technical teams to convert complex ICT solutions into business-focused messaging.
- Performance Marketing
Manage and optimize
· Google Ads
· LinkedIn Ads
· Display Campaigns
· Remarketing Campaigns
· Paid Search
· PPC Campaigns
Monitor
· CTR
· CPC
· CPA
· Conversion Rate
· Cost Per Lead
· ROAS
**7.**Marketing Automation & CRM
· Manage email marketing campaigns.
· Build automated lead nurturing journeys.
· Segment customer databases.
· Improve lead scoring.
· Integrate CRM with marketing automation tools.
· Support sales with qualified lead handovers.
8. OEM & Partner Marketing
Collaborate with OEMs, including
- Cisco
- Fortinet
- Palo Alto Networks
- Check Point
- CrowdStrike
- Dell Technologies
- HPE Aruba
- Nutanix
- AWS
- Microsoft
- Google Cloud
- Cloudflare
Responsibilities include:
- Joint campaigns
- Co-branded marketing
- MDF utilization
- Partner webinars
- Customer events
- Product launches
- Demand generation activities
9. Analytics & Reporting
Monitor and report
- Website Traffic
- Lead Sources
- Campaign ROI
- Organic Growth
- Social Engagement
- Email Performance
- Marketing Funnel
- Customer Acquisition Metrics
Present monthly marketing dashboards to management.
10. Team & Vendor Management
- Coordinate with designers, content writers, agencies, website developers, and sales teams.
- Manage external marketing vendors.
- Ensure brand consistency across all communications.
Required Skills
- Strong Digital Marketing expertise
- SEO & Technical SEO
- SEM / Google Ads
- LinkedIn Marketing
- Performance Marketing
- Email Marketing
- Marketing Automation
- Google Analytics (GA4)
- Google Search Console
- Content Strategy
- WordPress or CMS platforms
- CRM tools (Zoho CRM, HubSpot, Salesforce, etc.)
- Social Media Marketing
- Excellent communication and presentation skills
Preferred Experience
· 3 –7 years of Digital Marketing experience in an ICT, Cybersecurity, Cloud, MSP, MSSP, Telecom, Networking, or Data Centre organisation.
· Experience marketing enterprise technology solutions.
· Experience working with OEM partner ecosystems.
· Strong understanding of B2B enterprise buying cycles.
· Experience managing digital campaigns with measurable business outcomes.
Key Deliverables
| Deliverable | Expected Frequency | Purpose |
| Digital Marketing Strategy | Quarterly | Business growth roadmap |
| Lead Generation Campaigns | Monthly | Generate qualified enterprise leads |
| SEO Performance Report | Monthly | Improve organic visibility |
| Website Performance Report | Monthly | Improve engagement & conversions |
| Marketing Dashboard | Monthly | Track KPIs & ROI |
| LinkedIn & Social Media Calendar | As required | Brand awareness |
| Email Marketing Campaigns | Monthly | Customer engagement |
| OEM Campaign Execution | As Required | Partner-driven demand generation |
Qualification
· Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Science, or related field.
· MBA in Marketing preferred.
· Certifications in Google Ads, Google Analytics (GA4), HubSpot, Meta, or Digital Marketing are highly desirable.
Desired Candidate Profile
The ideal candidate should be a strategic thinker with strong execution capabilities, capable of building and scaling digital marketing initiatives for enterprise technology solutions. The individual should possess excellent analytical skills, commercial acumen, and a proven track record of generating high-quality B2B leads, enhancing brand visibility, and supporting sales growth in the ICT industry.
Compensation
- As per industry standards and based on experience.
- Performance-linked incentives based on digital marketing KPIs, lead generation, campaign ROI, and overall business contribution.
Brief Job Posting Version
bits&BYTE is hiring a Digital Marketing Manager (ICT Industry)
We are looking for an experienced Digital Marketing Manager with 3–7 years of experience in the ICT, Cybersecurity, Cloud, Networking, MSP, or Data Center industry. The role involves developing digital marketing strategies, driving enterprise lead generation, managing SEO/SEM, LinkedIn and Google Ads, content marketing, website optimization, OEM partner campaigns, marketing automation, analytics, and brand building to support business growth.
| Experience | 3–7 years |
| Location | Bangalore |
| Preferred Industry | ICT / Cybersecurity / Cloud / Networking / MSP / MSSP |
| Skills Required | Digital marketing, B2B lead generation, SEO, SEM, Google Ads, LinkedIn marketing, email campaigns, marketing automation, content marketing, CRM management, analytics & reporting, OEM coordination, and ICT enterprise marketing. |
Reference Basis
· This JD is aligned to public information available on the bits&BYTE website, including services across managed services, cloud infrastructure, virtualization, cybersecurity, storage and backup, SD-WAN as a Service, global connectivity, and network infrastructure services.
· The JD also reflects the company's public positioning around secure digital transformation, global enterprise support, 24×7 monitoring, certified engineering teams, and end-to-end lifecycle ownership.
About bits&BYTE
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