Marketing Executive/Marketing Manager
bits&BYTE
Description
Marketing Professional – ICT, Cloud, Cybersecurity & Managed Services
| Company | bits&BYTE |
| Location | Bangalore, India |
| Department | Sales & Marketing |
| Employment Type | Full-Time |
| Experience | 3–7 years |
| Industry | ICT Services, Managed Services, Cybersecurity, Cloud, Networking, SD-WAN, Data Center Solutions |
| Reporting To | Business Head / Sales Head / Management |
Document Purpose: Recruitment JD for marketing professional hiring
About bits&BYTE
bits&BYTE is a network and digital integrator delivering secure, scalable, and high-performance ICT solutions for enterprise customers. The company helps organizations modernize, secure, and scale IT environments through networking, cloud infrastructure, cybersecurity, managed services, SD-WAN, global connectivity, virtualization, storage, backup, databases, messaging, collaboration, and remote infrastructure support.
The company serves enterprises across India, Singapore, the Middle East, and Africa with capabilities across 24×7 network and security monitoring, multi-region operational presence, certified engineering teams, deep telecom and cloud integration expertise, and end-to-end ICT lifecycle ownership.
Role Summary
We are looking for a dynamic and results-oriented Marketing Executive/Marketing Manager who can build strong market visibility for bits&BYTE's ICT, cybersecurity, cloud, managed services, and connectivity offerings. The candidate will be responsible for generating qualified leads, creating marketing campaigns, managing digital presence, supporting sales teams with content and collateral, coordinating with OEM partners, and positioning bits&BYTE as a trusted ICT, MSP, MSSP, and digital transformation partner.
Key Responsibilities
- Lead Generation & Demand Creation
· Generate qualified leads for enterprise ICT services, including Managed Network, Managed Firewall, Managed SD-WAN, Cloud Infrastructure, Cybersecurity, Global Connectivity, Storage, Backup, and Remote Infrastructure Support.
· Plan and execute campaigns targeting enterprise customers, BFSI, manufacturing, IT/ITES, government, data centers, and multi-branch organizations.
· Build lead pipelines through LinkedIn, email campaigns, webinars, events, partner campaigns, website enquiries, newsletters, and outbound marketing activities.
· Track enquiry quality, conversion status, campaign ROI, and monthly lead performance.
- Digital Marketing & Website Promotion
· Manage and improve the company's online visibility through SEO, LinkedIn marketing, email marketing, landing pages, blog promotion, and website content updates.
· Promote core services such as Cloud Infrastructure, Cybersecurity, SD-WAN as a Service, Global Connectivity Services, Network Infrastructure Services, Virtualization, Storage and Backup.
· Track website enquiries, newsletter sign-ups, campaign engagement, and lead conversion metrics.
· Coordinate with website, design, and technical teams to keep service pages and campaign pages updated.
- Content Creation & Sales Collateral
· Create professional marketing content, including brochures, solution briefs, service pages, datasheets, emailers, LinkedIn posts, case studies, whitepaper summaries, presentation decks, and proposal-support content.
· Develop industry-focused messaging for cybersecurity, cloud, SD-WAN, managed services, compliance, 24×7 monitoring, and enterprise IT modernization.
· Work closely with sales and technical teams to convert technical solutions into customer-friendly business value propositions.
· Maintain a repository of updated marketing collaterals, campaign templates, and partner-ready content.
- OEM & Partner Marketing
· Coordinate with technology partners and OEMs for joint campaigns, webinars, product promotions, event participation, and co-branded marketing activities.
· Support campaigns around key technology ecosystems, including Cisco, Fortinet, Check Point, Cloudflare, HPE Aruba, Dell, Palo Alto, CrowdStrike, Veeam, Nutanix, AWS, Google Cloud, and similar enterprise technology partners.
· Maintain campaign calendars and ensure timely execution of partner-driven marketing initiatives.
· Support partner registration, event invitations, customer follow-ups, and lead handover to sales.
- Events, Webinars & Customer Engagement
· Plan and coordinate customer webinars, solution workshops, partner events, CXO roundtables, product demos, POC campaigns, and industry-specific awareness sessions.
· Support the sales team with invitation emails, registration tracking, follow-ups, presentation content, and post-event lead nurturing.
· Create pre-event and post-event communication plans to improve attendance and customer conversion.
· Coordinate internally with sales, technical, and management teams for smooth event execution.
- Brand Building & Market Positioning
· Strengthen bits&BYTE's brand as a trusted enterprise ICT, cybersecurity, cloud, and managed services provider.
· Create consistent messaging around secure digital transformation, enterprise growth, always-on operations, regulatory compliance, and end-to-end ICT lifecycle ownership.
· Ensure all marketing communications follow company branding, tone, and professional standards.
· Position bits&BYTE as a credible partner for enterprise modernization, managed infrastructure, and security-led transformation.
Required Skills
· Strong understanding of B2B marketing, preferably in ICT, cybersecurity, cloud, networking, telecom, data center, or managed services.
· Good knowledge of digital marketing, LinkedIn campaigns, email marketing, SEO, lead generation, CRM, and marketing automation.
· Excellent written communication skills for emails, brochures, LinkedIn posts, website content, proposal support, and executive messaging.
· Ability to understand technical services and convert them into business-focused marketing messages.
· Experience working with sales teams, OEM partners, distributors, and enterprise customers.
· Good presentation, coordination, campaign planning, vendor follow-up, and reporting skills.
Preferred Experience
· Experience in marketing IT infrastructure, cybersecurity, firewall, SD-WAN, cloud, NaaS, MSP, MSSP, or data center services.
· Prior experience working with OEM partner ecosystems such as Fortinet, Cisco, Check Point, Palo Alto, HPE Aruba, Dell, Microsoft, AWS, Cloudflare, or similar.
· Experience in creating enterprise marketing collateral, campaign calendars, LinkedIn content, newsletters, webinars, and customer-facing solution documents.
· Exposure to BFSI, manufacturing, enterprise, government, or global customer marketing will be an added advantage.
Key Deliverables
| Deliverable | Expected Frequency | Purpose |
| Lead generation plan and campaign calendar | Monthly | Create predictable pipeline for sales follow-up |
| LinkedIn and website content updates | Weekly / Monthly | Improve market visibility and customer engagement |
| Email marketing campaigns | Monthly | Promote selected ICT and managed service offerings |
| Qualified lead handover report | Monthly | Track enquiry quality and conversion status |
| OEM / partner campaign coordination | As required | Run joint promotions and webinars with technology partners |
| Service brochures and solution briefs | As required | Support sales and proposal submissions |
| Marketing performance report | Monthly | Measure leads, engagement, campaigns, and ROI |
Qualification
· Bachelor's degree in Marketing, Business Administration, Mass Communication, IT, Computer Science, or related field.
· MBA in Marketing or Digital Marketing certification will be an added advantage.
· Relevant ICT / technology marketing certifications will be preferred.
Desired Candidate Profile
The ideal candidate should be energetic, self-driven, creative, and comfortable working in a technology-driven environment. The person should be able to understand enterprise ICT solutions and create strong marketing communication that helps generate leads, build customer confidence, and support sales growth.
Compensation
· As per industry standards and based on experience.
· Performance-linked incentives may be considered based on lead generation, campaign execution, and business contribution.
Brief Job Posting Version
bits&BYTE is hiring a Marketing Executive / Marketing Manager for ICT, Cloud, Cybersecurity and Managed Services.
The candidate will be responsible for lead generation, digital marketing, LinkedIn campaigns, email marketing, OEM partner campaigns, website promotion, event coordination, and creation of sales collateral for services such as Managed Network, Managed Firewall, Managed SD-WAN, Cloud Infrastructure, Cybersecurity, Global Connectivity, Storage, Backup, and Remote Infrastructure Support.
| Experience | 3–7 years |
| Location | Bangalore |
| Preferred Industry | ICT / Cybersecurity / Cloud / Networking / MSP / MSSP |
| Skills Required | Lead generation, digital marketing, content writing, LinkedIn marketing, email campaigns, OEM coordination, sales support, and campaign reporting |
Reference Basis
· This JD is aligned to public information available on the bits&BYTE website, including services across managed services, cloud infrastructure, virtualization, cybersecurity, storage and backup, SD-WAN as a Service, global connectivity, and network infrastructure services.
· The JD also reflects the company's public positioning around secure digital transformation, global enterprise support, 24×7 monitoring, certified engineering teams, and end-to-end lifecycle ownership.
About bits&BYTE
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