Sales Development Representative (SDR) — US Market

About Incoko

Incoko (www.incoko.ai) is a conversational AI phone assistant built for service businesses in the United States — salons, cleaning companies, home services, and other appointment-driven businesses. Incoko answers every inbound call 24/7, qualifies leads, books appointments, and runs intelligent outbound follow-up campaigns, so businesses never lose a lead to a missed call.

Role Summary

As an SDR for Incoko, you are the first voice a US business owner hears from us. You will work with lead data provided by the company, research and prioritise prospects, make high-volume outbound cold calls to US-based service businesses, deliver a sharp and confident pitch, handle objections on the spot, and book qualified product demos for our Solutions Consultants. Your single most important outcome: demos booked and attended.

Key Responsibilities

• Lead analysis — Analyse and prioritise the lead data provided before calling — understand the business type, size, location, and likely pain points, so every call is informed, not blind.

• Cold calling — Make consistent, high-volume outbound cold calls to US prospects during the shift, following the Incoko cold call playbook while adapting naturally to each conversation.

• Pitching — Clearly communicate Incoko's value to customer in language a small business owner instantly understands.

• Objection handling — Think on your feet: handle objections, redirect hang-up attempts, Navigate Gatekeeper (Assistant and Receptionist) and turn a 'not interested' into a conversation, without sounding scripted.

• Demo booking — Book product demos into the Solutions Consultants' calendars, send confirmations, and run reminder follow-ups so booked demos show up.

• CRM hygiene — Log every call outcome, disposition, and next step accurately in the CRM; maintain clean pipeline data.

• Feedback loop — Share on-ground insights — common objections, competitor mentions, vertical-specific pain points — with the shift lead and CSM team.

• Meet daily and weekly KPIs on dials, connects, conversations, and demos booked.

Requirements

• English — Excellent spoken English — fluent, confident, and clear with a neutral accent; you will speak exclusively with US customers.

• Presence of mind — Sharp presence of mind — the ability to listen, think, and respond in real time; quick, intelligent handling of unexpected questions and objections.

• High energy, resilience, and a thick skin — comfortable with rejection

• Willingness to work the night shift from our Gurugram office.

• Prior experience in international voice process , B2B SaaS sales, or outbound lead generation.

• Basic computer proficiency — CRM usage, Google Workspace, and dialler tools (training provided).

Key Performance Indicators

• Daily dials and connect rate.

• Qualified demos booked per week.

• Demo show-up rate (bookings that actually attend).

• Call quality and script adherence scores.

Benefits

• Transport and Food Allowance by the company.

• Performance-based incentives over and above fixed CTC.