SEO Specialist

• Develop and implement comprehensive SEO strategies to improve organic search rankings and website performance.
• Conduct in-depth keyword research, competitor analysis, and market research to identify growth opportunities.
• Perform on-page SEO optimization, including meta titles, meta descriptions, header tags, internal linking, image optimization, and content recommendations.
• Execute off-page SEO activities, including link-building campaigns, backlink analysis, and authority-building initiatives.
• Conduct regular technical SEO audits and resolve issues related to indexing, crawlability, site speed, structured data, and website architecture.
• Monitor website performance using tools such as Google Analytics, Google Search Console, SEMrush, Refresh, and other SEO platforms.
• Optimize websites for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Overview visibility.
• Analyze content performance and provide recommendations to improve search visibility and user engagement.
• Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented across all digital assets.
• Monitor search engine algorithm updates and industry trends, ensuring SEO strategies remain compliant and effective.
• Prepare and present regular SEO performance reports, including rankings, traffic, conversions, and optimization recommendations.
• Ensure website structure and HTML elements, including H-tags, schema markup, and metadata, are optimized for search engines.
• Identify and implement opportunities to improve website authority, user experience, and organic lead generation.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Computer Science, Information Technology, or a related field.
• Minimum 3–5 years of hands-on experience in Search Engine Optimization (SEO).
• Strong knowledge of on-page, off-page, and technical SEO.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Refresh, Screaming Frog, Moz, or similar platforms.
• Experience with keyword research, competitor analysis, backlink analysis, and content optimization.
• Understanding of HTML, CSS basics, website structure, and SEO-friendly coding practices.
• Experience in title tag optimization, meta description writing, schema markup, and structured data implementation.
• Familiarity with Google algorithm updates, including Penguin, Panda, Core Updates, and AI-driven search developments.
• Knowledge of AEO, GEO, AI Overview Optimization, and emerging search technologies.