Public Relations (PR) Officer

We are seeking a dynamic and proactive Public Relations (PR) Officer to manage and enhance the reputation, visibility, and communication strategy of the school/academy. The PR Officer will be responsible for developing media relations, handling internal and external communications, promoting school/academy events, and ensuring positive engagement with students, parents, alumni, and the wider community.

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Key Responsibilities:

1. Media Relations & Brand Building:

• Build and maintain relationships with media houses, journalists, and educational platforms.
• Draft press releases, newsletters, and media content to highlight achievements, events, and initiatives.
• Ensure positive coverage of school/academy activities in local and national media.

2. Internal & External Communications:

• Develop and manage communication channels including the website, social media, and printed material.
• Prepare speeches, newsletters, brochures, and other communication content for stakeholders.
• Address queries and feedback from parents, students, and the community in a timely and professional manner.

3. Event Promotion & Coverage:

• Plan, coordinate, and promote academic, cultural, and sporting events, workshops, and campaigns.
• Work with departments to ensure effective publicity before, during, and after events.
• Organize media coverage for tournaments, annual functions, or important announcements.

4. Crisis Communication & Reputation Management:

• Act as a liaison during emergencies or sensitive situations.
• Develop strategies to handle complaints, negative publicity, or crises.
• Uphold the reputation and integrity of the institution.

5. Stakeholder Engagement:

• Foster relationships with alumni, donors, parents, and corporate partners.
• Assist in fundraising activities and community outreach programs.
• Support student welfare initiatives by ensuring clear and consistent communication.

6. Content Development:

• Write and edit promotional materials, reports, and success stories.

Manage social media accounts with creative and engaging posts aligned with the institution's mission.

Requirements

• Educational Qualification:

• Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, or a related field – mandatory.

• Experience:

• Minimum 3–5 years of experience in PR, media, or communication roles, preferably in educational institutions, sports academies, or NGOs.

• Skills:

• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, content writing, and design tools.
• Ability to handle sensitive information with discretion and professionalism.
• Strong organizational skills, creativity, and problem-solving ability.
• Ability to work collaboratively across departments.

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Work Environment & Expectations:

• Participate in school/academy events, workshops, and training sessions as required.
• Be proactive in identifying opportunities for publicity and engagement.
• Maintain professionalism while interacting with students, staff, parents, media, and other stakeholders.
• Ensure alignment with the values, mission, and brand identity of the institution.