Influencer Marketing Executive

BrandCrest Holdings is a diversified business group committed to building agile, high-impact brands across India's evolving business landscape. We operate through two key verticals:

• AdCrest – Our full-stack advertising and marketing powerhouse, offering services across brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub-brands.
• FinCrest – Our financial advisory and compliance services vertical, delivering tax consulting, regulatory guidance, virtual CFO solutions, and business finance strategy to startups and enterprises.

Job Summary:

The Influencer Marketing Executive will be responsible for planning, executing, and managing influencer-led campaigns for both the agency and its clients. This includes identifying the right talent, onboarding influencers, coordinating deliverables, and ensuring campaigns meet performance and engagement targets.

Key Responsibilities:

• Influencer Identification & Onboarding
• Source and evaluate relevant influencers (nano, micro, macro)
• Maintain a database of in-house and freelance influencers.
• Negotiate rates and close collaboration deals with freelancers and brand ambassadors.
• Campaign Planning & Execution
• Plan influencer marketing strategies aligned with brand/client objectives.
• Draft campaign briefs and manage timelines for content creation and posting.
• Content Coordination
• Ensure content aligns with brand voice, compliance, and campaign objectives.
• Review, approve, and track influencer posts (Instagram, YouTube, etc.).
• Coordinate cross-posting during offline activations and event-based promotions.
• Reporting & Analysis
• Create campaign performance reports for internal and client review.
• Suggest optimizations for future influencer selection and campaign strategy.
• Vendor & Stakeholder Collaboration
• Work closely with freelancers, vendors, and on-ground teams for smooth execution.
• Maintain strong relationships with influencer partners and manage contract renewals or repeat hiring.

Requirements

Requirements:

• Bachelor's degree in Marketing, Mass Communication, PR, or related field.
• 2–3 years' experience in influencer marketing
• Strong knowledge of Instagram, YouTube, and short-form content trends.
• Excellent communication and negotiation skills.
• Familiarity with tools like Canva, Google Sheets, and influencer marketing platforms is a bonus.

Specification:

Experience:2–3 years' experience in influencer marketing

Location: JP Nagar, Bangalore

Salary: Open to discussion

Benefits

Perks & Benefits:

✓ Glass Door Work Culture

✓ Mentorship

✓ Flexible Hours

✓ Casual Wear (Except for Client facing Employees)

✓ Refreshment

✓ Parking

✓ Compensatory Offs

✓ Travel & Expense Reimbursement

✓ Accidental Insurance

✓ Health Insurance

✓ Company Retreats

✓ Team Building Events

✓ ESOPs

✓ Perks from Client

✓ Networking & Conference

✓ Job Training