Social Media Specialist

Your Key Responsibilities

Strategic Ownership

• Develop and execute platform-specific content strategies aligned with marketing and product goals.

• Identify rising platforms, shifting audience behaviors, and whitespace opportunities (Reddit, niche communities, Threads, etc.).

• Align social activities with full-funnel awareness → engagement → conversion journeys.

Leadership Profile Building

• Manage and grow executive profiles on LinkedIn, ensuring thought leadership is established and sustained.

• Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development.

• Build brand trust and visibility through personal + brand account synergy.

Content Writing & Brand Voice

• Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency.

• Create concise and compelling copy for short-form posts, carousels, videos, and ads.

• Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams.

Community Engagement & Growth

• Foster meaningful conversations—respond to DMs, comments, and mentions promptly and strategically.

• Actively participate in and engage with industry groups, community spaces, Reddit threads, and partner content.

• Explore employee advocacy and support internal champions with curated content.

Platform & Ads Experience

• Execute and optimize campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc.).

• Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback.

• Drive measurable KPIs: reach, engagement, CTR, follower growth, and campaign-specific outcomes.

Performance Analysis

• Create and share performance dashboards regularly, highlighting insights and opportunities.

• Run A/B tests on formats, tones, timing, and content categories to constantly improve impact.

• Benchmark against competitors and identify creative/social whitespace to capitalize on.

Requirements

• 3–5 years of B2B social media experience—preferably in SaaS or healthcare tech.

• Excellent command of LinkedIn—both organic and paid—with strong understanding of Sales Navigator.

• Proven ability to write, edit, and craft compelling brand and leadership content.

• Familiarity with Reddit engagement, social listening, and platform communities.

• Understanding of design systems, layout, and visual direction (while not being a designer).

• Experience working with cross-functional teams including SEO, content, product, and sales.