Performance Marketing Manager

Role Overview:

We are seeking a highly skilled and data-driven Campaign Manager to oversee the planning, execution, and optimization of digital marketing campaigns across platforms like Google, Meta, and others. The ideal candidate will have a strong analytical mindset, a deep understanding of performance marketing, and the ability to translate insights into actionable strategies to drive results.

Key Responsibilities:

Campaign Development & Optimization

• Manage and optimize digital marketing campaigns across Google, Meta, and other platforms to maximize ROI.
• Analyse campaign performance data to identify improvement opportunities, refine targeting, and segment audiences effectively.
• Implement optimization strategies to boost campaign efficiency and results.
• Set up and maintain conversion tracking and goal measurement tools to monitor campaign success.
• Design and analyze A/B tests, providing actionable insights to improve campaign performance.

Data Analytics & Reporting

• Collect, organize, and analyze campaign data to extract actionable insights.
• Monitor and identify performance trends to drive data-informed decisions for business growth.
• Prepare detailed reports and dashboards to communicate campaign performance and progress to stakeholders.
• Utilize analytics tools (e.g., Google Analytics, Meta Ads Manager) to track key performance indicators (KPIs) and campaign metrics.

Budget Management

• Assist in planning and managing digital marketing budgets to ensure efficient allocation across campaigns.
• Monitor spending to ensure alignment with budget plans and recommend adjustments to optimize performance.

Competition & Industry Monitoring

• Conduct regular competitor analysis to benchmark performance and identify growth opportunities.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing and campaign management.

Requirements

• Bachelor's/Master's degree in Marketing, Business, Analytics, or a related field.
• Proven experience in digital marketing, campaign management, or performance analytics.
• Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, Programmatic Platforms, and Bing Ads.
• Strong analytical and problem-solving skills with experience in data interpretation and visualization tools.
• Ability to work in a fast-paced environment with a results-oriented mindset.
• Familiarity with tracking and analytics tools such as Google Analytics, Tag Manager, and other relevant platforms.

Benefits

• Compensation: Competitive salary with performance-based incentives.
• Health: Comprehensive health insurance and wellness programs.
• Development: Opportunities for professional development and career advancement.
• Culture: Fun and collaborative work environment with regular team-building activities