Senior Associate - Digital Analytics

Role Overview

•     Analyze and derive actionable insights from digital marketing channels, leveraging tools like Google/Adobe Analytics, social platforms, and email campaigns. •     Provide recommendations and insights to optimize email campaign design and target audience engagement. •     Offer strategic insights on leveraging analytics in campaign strategies. •     Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency. •     Partner with Business Partners to define key metrics and outcomes aligned with business objectives. •     Analyze target list by combining separate data sets where needed, and provide segment options for targeting based on guidance •     Support processes around data (aligning with XO templates and across FMT and Digital, date requests from Oasis eg for engagement) •     Support measurement planning and best practices

• defining and aligning benchmarks •     Data analysis and reporting
• exceptional skills in analyzing/pivoting data to create integrated charts/visuals •     Perform statistical analysis of digital metrics

Key Responsibilities

● Own and manage Adobe Analytics reporting for the website channel ● Build and maintain dashboards and scorecards for website performance ● Track and analyze core website KPIs (traffic, engagement, conversion, funnels) ● Translate business goals into clear metrics and insights ● Provide actionable recommendations to improve website performance ● Partner with marketing, product, UX, and technology teams ● Ensure data accuracy, consistency, and reporting standards

• Strong hands-on experience with Adobe Analytics (Workspace, segments, calculated metrics)
• Proven experience analyzing website channel performance
• Solid understanding of digital and website KPIs and performance metrics
• Experience creating stakeholder-ready dashboards and reports
• Strong analytical and communication skills
• Understanding of tagging concepts, data layers, and digital measurement frameworks
• Familiarity with CRO, A/B testing, and digital optimization concepts
• Experience with additional BI tools (e.g., Tableau, Power BI)