SEO Analyst

We are looking for an experienced and knowledgeable SEO Analyst to join our Digital Marketing team. As an SEO Analyst, you will be responsible for planning and executing SEO activities to improve website performance, organic search rankings, and discoverability across both traditional search engines and AI platforms.

Responsibilities:  

• Execute technical, on-page, off-page, and AEO initiatives to improve search visibility
• Conduct keyword research, competitor analysis, and SERP analysis aligned with business goals
• Create, optimize, and publish SEO content (blogs, landing pages, and other organic assets)
• Own internal linking across all website pages, including planning, implementation, and ongoing optimization
• Perform regular technical SEO audits and identify optimization opportunities
• Monitor crawlability, indexing, Core Web Vitals, schema, and overall site health
• Work closely with developers to implement and track SEO improvements
• Optimize content, structure, and entity signals for AI assistants and AI-generated results (ChatGPT, Claude, Gemini, Perplexity, and others)
• Track keyword rankings, organic traffic, and AI referral performance
• Execute backlink and authority-building activities through outreach and partnerships
• Improve domain authority and overall organic visibility
• Stay updated with SEO algorithm changes, ranking factors, and emerging AI search trends

Experience:  

• Strong understanding of SEO fundamentals and technical SEO concepts
• Experience with tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, and Looker Studio
• Understanding of search engine ranking factors and indexing mechanisms
• Familiarity with AEO concepts, AI search trends, and AI citations
• Understanding of structured data, entity optimization, and semantic search is a plus
• Ability to identify and troubleshoot SEO-related issues independently
• Comfortable coordinating with developers and cross-functional teams
• Strong analytical and problem-solving skills
• Familiarity with WordPress, Strapi, or other CMS platforms is preferred
• Excellent written and oral communication skills
• Attention to detail and the ability to manage multiple tasks effectively

Education:

• Any degree
• Certifications in SEO and Digital Marketing-related courses have an added advantage