Digital Marketing Specialist

About the Role

We are seeking a creative and data-driven

Digital Marketing Specialist

with a strong

IT or software industry background

to lead our online marketing strategy. The ideal candidate should have deep expertise in

SEO, digital marketing campaigns, and performance analytics

, along with the ability to produce engaging and trend-aligned content for brand visibility and talent attraction.

Key Responsibilities

Develop and execute

SEO strategies

to enhance organic reach and website performance.

Plan and manage

paid campaigns

across

LinkedIn and Google Ads

to generate qualified leads for sales.

Research market trends, competitors, and emerging opportunities within the IT/software domain.

Create and manage

email marketing campaigns

, including writing compelling and conversion-focused content.

Develop and maintain a consistent

social media presence

with a focus on

entertainment-quality content (e.g., reels, videos)

to attract talent and improve brand engagement.

Collaborate with design teams to ensure high-quality

visual content and graphics

for all marketing assets.

Track, analyze, and report on

campaign performance, engagement graphs, and traffic trends

.

Optimize digital assets for SEO, including keyword research, meta content, and backlink strategies.

Requirements

Bachelor's degree in Marketing, Communication, or related field (IT/Tech background preferred).

Proven experience (3–5 years) in

SEO and Digital Marketing

within a

technology or software services

environment.

Hands-on experience with

LinkedIn Ads

,

Google Ads

, and

email marketing tools

.

Strong understanding of

analytics tools

(Google Analytics, Search Console, etc.).

Excellent written communication and creative content development skills.

Up-to-date with the latest

digital trends, social media algorithms, and engagement strategies

.

Preferred Skills

Basic knowledge of

video marketing and reel creation

for talent branding.

Ability to convert

marketing leads into sales-qualified leads (SQLs)

through targeted digital campaigns.

Analytical mindset with attention to content quality, SEO insights, and trend-driven marketing.

• Experience: 3+ years
• Seniority: Mid Level
• Education: Bachelor's degree preferred
• Languages: English