SEO and Digital Marketing Internship

Coditude is seeking talented and dynamic optimizing copy and landing pages for search engine optimization. Performing ongoing keyword research including discovery and expansion of keyword opportunities. Researching and implementing content recommendations for organic SEO success.

Responsibilities:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications:

Excellent writing ability with language proficiency

Strong research skills

Understanding of SEO principles

Proficiency in content strategy development

Skills in data analysis and interpretation

Project management capabilities

Familiarity with digital marketing tools and platforms

Strong editing and proofreading skills

Skills:

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field

Perks:

Competitive salary and benefits

Opportunities for professional development and growth

Creative and collaborative work environment

Being part of a forward-thinking and innovative team

Characteristics:

Quality : The single most important characteristic of SEO-ready content is quality – high quality.

Readability : Readability refers to how easy your content is to read based on writing style (not font size or misspellings, for example, although those matter, too)

Keyword Density : While keyword density isn't most important, it's something to consider. First of all, don't write your content with a high keyword density in mind, or it will sound unnatural.

Originality : If your content isn't original, all of your SEO efforts are for naught. If you reuse content over and over again on your website, or if you "borrow" someone else's content, your website may be penalized for duplicate content.

Good Grammar : If you haven't carefully edited your content for misspellings and grammatical errors, it isn't SEO-ready. Google will detect misspellings and grammatical errors.

How to apply:

Step 1:

Email your CV and a sassy short cover letter to [HR email address] with the subject "Copywriter Position - [Your Name]"

Step 2:

HR interview to discuss your background and how you fit the role.

Step 3:

Complete a personality test and written assessment to evaluate your copywriting skills.

Step 4:

Meet with our marketing team members for a cultural fit assessment.

Step 5:

Welcome to Coditude!

Join our vibrant team and contribute to our growth in an environment where creativity, innovation, and excellence are valued and nurtured. We look forward to having you onboard!

• Seniority: Entry Level
• Education: Bachelor's degree required
• Languages: English