PR & Communications Associate - Contractor

Core Tasks

1. Media Relations & Pitching

• Pitch CMC products, articles, research and thought leadership to journalists
• Secure CMC quotes/commentary in news pieces, especially around market, macro and crypto trends
• Position CMC data as a go-to source for reporters (price action, market caps, trend data)
• Track macro/market news daily to spot reactive ("newsjacking") opportunities
• Build and maintain media lists and a contacts database/CRM

2. Events & Speaking

• Identify and pitch CMC spokespeople for speaker slots at conferences and side events
• Track relevant event calendars and submission deadlines
• Support logistics and briefing for confirmed speaking engagements

3. Podcasts, TV & Online Presence

• Pitch CMC for podcast appearances, TV interviews and online features
• Target tier-1 (Bloomberg, CNBC), crypto-native (CoinDesk, Decrypt) and independent shows
• Build relationships with bookers/producers

4. Other tasks

• Press releases & announcements — drafting/editing releases, managing distribution, embargoes, and the press inbox/inbound inquiries
• Data storytelling — turning CMC's proprietary data into pitchable stories, reports and data points (a big differentiator for a data company)
• Coverage tracking & reporting — monitoring mentions, building clip reports, share-of-voice, and basic KPI reporting
• Spokesperson support — prepping talking points, briefing docs, Q&A prep
• Awards & rankings — identifying and submitting nominations
• Cross-team coordination — working with marketing, social, research and product; amplifying earned media on social
• Crisis/reactive comms support — assisting senior staff on sensitive/breaking issues

Requirements

• ~1–2 years in PR, comms, journalism or media (agency or in-house)
• Strong written English; able to draft pitches and releases quickly
• Genuine interest in crypto/Web3, fintech and markets
• Comfortable tracking news and working at the pace of a 24/7 market
• Organized, proactive, able to juggle multiple pitches/deadlines
• Nice-to-have: existing media/podcast contacts, additional languages, data literacy
• Remote working

Core Tasks

1. Media Relations & Pitching

• Pitch CMC products, articles, research and thought leadership to journalists
• Secure CMC quotes/commentary in news pieces, especially around market, macro and crypto trends
• Position CMC data as a go-to source for reporters (price action, market caps, trend data)
• Track macro/market news daily to spot reactive ("newsjacking") opportunities
• Build and maintain media lists and a contacts database/CRM

2. Events & Speaking

• Identify and pitch CMC spokespeople for speaker slots at conferences and side events
• Track relevant event calendars and submission deadlines
• Support logistics and briefing for confirmed speaking engagements

3. Podcasts, TV & Online Presence

• Pitch CMC for podcast appearances, TV interviews and online features
• Target tier-1 (Bloomberg, CNBC), crypto-native (CoinDesk, Decrypt) and independent shows
• Build relationships with bookers/producers

4. Other tasks

• Press releases & announcements — drafting/editing releases, managing distribution, embargoes, and the press inbox/inbound inquiries
• Data storytelling — turning CMC's proprietary data into pitchable stories, reports and data points (a big differentiator for a data company)
• Coverage tracking & reporting — monitoring mentions, building clip reports, share-of-voice, and basic KPI reporting
• Spokesperson support — prepping talking points, briefing docs, Q&A prep
• Awards & rankings — identifying and submitting nominations
• Cross-team coordination — working with marketing, social, research and product; amplifying earned media on social
• Crisis/reactive comms support — assisting senior staff on sensitive/breaking issues

Requirements

• ~1–2 years in PR, comms, journalism or media (agency or in-house)
• Strong written English; able to draft pitches and releases quickly
• Genuine interest in crypto/Web3, fintech and markets
• Comfortable tracking news and working at the pace of a 24/7 market
• Organized, proactive, able to juggle multiple pitches/deadlines
• Nice-to-have: existing media/podcast contacts, additional languages, data literacy
• Remote working

KEY RESPONSIBILITIES Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.  Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies. Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users. Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights. BASIC QUALIFICATIONS

1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
2. Proven track record of launching products and driving adoption through hands-on marketing efforts.
3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.
4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.
5. Exceptional communication and storytelling skills, with both technical and creative expertise.