Social Media Strategist – Manager
Confluencr
Description
Role Overview
We are looking for a Social Media Strategist – Manager who will own the end-to-end social media presence for multiple client brands and internal pages. This role goes beyond posting content - it is about building clear brand voices, running structured content engines, and driving real engagement and growth.
You will be responsible for shaping how brands show up on social platforms, ensuring creativity, consistency, and performance go hand in hand.
Key Responsibilities
1. Social Media Strategy & Planning
- Own social media strategy for multiple brands and internal pages.
- Build monthly and campaign-based content calendars across platforms (Instagram, LinkedIn, Twitter/X, Meta, YouTube).
- Align content with brand tone, audience insights, and business objectives.
- Plan product launches, campaigns, collaborations, and always-on content streams.
2. Creative Direction & Execution
- Brief designers, editors, and writers with clear creative direction.
- Ensure all content (reels, posts, stories, carousels, shorts) is on-brand, high-quality, and timely.
- Review and approve content before publishing.
- Maintain visual and tonal consistency across all platforms.
3. Client & Internal Collaboration
- Act as the social media lead for assigned client accounts.
- Work with founders, brand teams, and campaign managers to highlight:
- Campaigns
- Product launches
- Influencer collaborations
- Hiring, PR, and milestones
- Ensure social media reflects the brand's positioning and marketing goals.
4. Engagement & Community Building
- Oversee comments, DMs, and interactions across all pages.
- Guide tone of voice and response style.
- Identify opportunities to participate in trends, conversations, and cultural moments.
5. Performance Tracking & Optimization
- Track and analyse content performance across platforms.
- Monitor reach, engagement, growth, saves, and clicks.
- Share insights and improve content strategy based on what works.
6. Trend & Platform Awareness
- Stay updated on:
- Platform changes
- Reels & short-form trends
- Meme culture and creator formats
- Bring new content ideas and experiments that keep brands relevant.
Who You Are
- 3-5 years of experience managing social media for brands or agencies.
- Have handled multiple pages or client accounts in a structured setup.
- Hands-on experience in a marketing, digital, or influencer agency environment is required, as this role involves managing multiple brands, fast-moving timelines, and client-driven priorities.
- Understand how content connects to brand, growth, and business.
- Highly disciplined with timelines, approvals, and publishing.
- Creative, trend-aware, and comfortable working in a fast-paced environment
Benefits
Why should you join us?
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Opportunity to work on real and challenging marketing problems.
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High involvement from founders and learning opportunities.
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Autonomy in your work with minimal concern about experimental failures.
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Collaboration with genuine, honest peers who support each other.
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Opportunity to contribute beyond your role with appropriate compensation.
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Commitment to continuous learning and professional growth.
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Work on cutting-edge marketing problems with advanced tools and strategies.
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Long-term growth potential within the company.
Why shouldn't you join us?
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If you're looking for a product company, we are not one.
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If you prefer a highly structured corporate environment with clearly defined roles, we operate as a nimble, bootstrapped company.
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If you seek the highest pay bracket in the industry, you may find better options with hyper-funded startups.
Experience: 3–5 years
Working Days:
Monday to Friday (Onsite) + Saturday Half Day (WFH)
Location:
HSR Layout, Bangalore.
About Confluencr
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