Business Development Manager (GS)- West

A highly critical and visible role that will oversee CONMED India strategy on driving General surgery product portfolio business. It requires collaboration with other members of the finance, supply chain & operations and service support teams.

1.    Sales Management

• Develop coverage roadmap for pan India specialist team
• Identify, Develop & Monitor KPIs (i.e., lead pipeline, demo, RFPs etc.) and sales progress of the team
• Managing sales team in order to maximize sales revenue and meet or exceed corporate set goals
• Work closely with Demand Planning team to prepare for and overcome the associated challenges with new products.
• Engage Non-clinical stakeholders to drive long term rate contracts

2. Professional Education and Customer relationship

• Develop key opinion leaders in the region and make engagement plan with them.
• Maintain optimum call cycles to build customer relationships.
• Proactively identify Professional Education needs to develop the awareness level among customers
• Strong marketing communication with both internal and external stakeholders

3.    Product and Market knowledge

• Expert knowledge of product's features & application through practical experience, training programs,  and learning from key end-users
• Analyse market trends, identify threats and opportunities and recommend and implement strategies and plans to address them
• Thorough knowledge of customer's support for competitive  products and services and develop plans to differentiate
• Has detailed knowledge of sales process and expert selling skills to make effective sales call, to teach others, and to improve on current process

4. Capital Business

• Assess portfolio market size using association databases, surgery volumes, KOL & industry insights
• New Business opportunity evaluation for markets/products: Assess right GTM models using competitive presence, source of volume, service cost, segment positioning
• Partnering (B2B): Market assessment, company profiling for new distributors leads, proposals, terms of trade, legal agreement, follow-up's
• Drive supply and inventory plans aligned with Business plans to achieve the targets.
• Work closely with Demand Planning team to prepare for and overcome the associated challenges with new products.

5. Tender Operations

• Develop & lead Government business for the organization.
• Identify & develop extensive network of Institutional Dealers, Mktg. Associates & Service providers
• Developing relationships with key decision makers, surgeons, HODs for business development
• Develops specific tender plans and long-term sales pipeline to increase company's market share

6. Export Operations

• Achieve Export sales budget as per category & country plan
• To plan, design, develop and implement different educational activities by researching the customer's needs and requirements
• To ensure that all the sales and marketing activities are carried out within the agreed budgets, volume, sales, and within the given time scales
• To take initiative and efforts to develop constructive and effective solutions to any issues that slow down or hamper the export procedures and activities
• To constantly review distributor's performance on sales, inventory and secondary off-takes and monitor their work plan
• Engage Non-clinical stakeholders to drive long term rate contracts

7. Leadership

• Lead by example by showing the "how" to achieve the result
• Strengthen team connect & build competencies for growth and advancements
• Focused effort to achieve high levels of performance in knowledge tests and competency assessments related to training
• Address potential problems and suggest prompt solutions

8. Corporate Ethics

• Maintain a responsible and ethical approach while actively pursuing business outcomes
• Relationship with customers based on high ethical standards