Marketing Specialist

Content Ninja is a B2B SaaS-enabled product and agency company helping brands create high-impact digital content at scale. We work at the intersection of technology, creativity, and strategy to deliver design and content solutions for modern businesses. We're looking for a Marketing Specialist who can independently execute and manage multi-channel marketing initiatives, work closely with internal teams and clients, and drive measurable outcomes across content, email, and strategy. Key Responsibilities: Set up and manage email marketing campaigns and newsletters, and track their performance. Maintain email lists, segmentation, and ensure good deliverability. Write and manage cold email sequences and outreach campaigns. Monitor email health, verify prospect lists, and maintain clean databases. Conduct keyword research and write SEO-optimised blogs. Publish and update blogs on WordPress/Webflow and support content distribution on social media. Manage LinkedIn posts, coordinate with designers, and support founder branding. Create pitch decks, case studies, ICPs, buyer personas, and other marketing assets. Coordinate website projects and work with tools like Brevo, Apollo, Saleshandy, Webflow, Canva, and SEO tools.

We're looking for early- to mid-level marketing professionals with hands-on execution experience. Strong understanding of content marketing, email marketing, SEO, and social media. Excellent writing and research skills with attention to structure and clarity. Comfortable managing multiple projects and stakeholders simultaneously. Data-driven mindset with the ability to analyse performance and iterate. Experience with marketing and outreach tools is a strong plus. Excellent communication skills and a zeal to learn storytelling. Proactive, independent, highly organised, and a strong team player.