Digital Marketing

Digital Marketing

The ideal candidate will be responsible for growing website traffic, increasing social media engagement & successful digital campaign executions through SEO, SEM, SMM, SMO & digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Requirements

Keyword Research:

• Conduct thorough keyword research to identify high-performing and relevant keywords.
• Analyze competitor keywords and industry trends to enhance our SEO planning.

On-Page Optimization:

• Optimize website content, meta tags, and other elements for search engines.
• Ensure the implementation of SEO best practices for improved website performance.

Content Planning:

• Collaborate with content creators to develop SEO-friendly and engaging content.
• Integrate keywords naturally into content and optimize for user experience.

Link Building:

• Execute effective link-building strategies to enhance the website's authority.
• Establish and manage relationships with relevant industry influencers.

Technical SEO:

• Monitor website performance and resolve technical issues affecting SEO.
• Implement and maintain XML sitemaps, robots.txt files, and other technical elements.

Analytics and Reporting:

• Utilize SEO tools to track, analyze, and report on website performance.
• Generate regular reports on key SEO metrics and recommend improvements.

Stay Updated:

• Stay informed about industry trends, algorithm updates, and emerging SEO technologies.
• Continuously adapt strategies to align with evolving search engine algorithms.

Website Design and Management:

• Day to day co-ordination with web design agency.

Social Media

• Social media creative posting
• Social media analysis with competitors
• Monthly Social media report creation.

Benefits

Qualifications

• Bachelor's degree or equivalent (BBA/MBA preferred)
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO, SEM, SMM, SMO (at least 1 year preferred)
• Proficient in SEO tools such as Google Analytics, SEMrush, AHRF, Moz, etc.
• Strong analytical and problem-solving skills.
• Strong written, verbal and collaboration skills