Digital Marketing Specialist

Job Description: Google Ads Specialist (Digital Marketing)

Position Overview:

We are seeking a results-driven Google Ads Specialist to plan, execute, optimize, and scale paid search and display campaigns across Google Ads. The ideal candidate will have strong analytical skills, hands-on experience managing advertising budgets, and a proven track record of driving high-quality leads, conversions, and return on ad spend (ROAS).

Key ResponsibilitiesCampaign Strategy & Management:

• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing.
• Conduct keyword research and audience analysis to identify growth opportunities.
• Develop campaign structures aligned with business goals and customer journeys.
• Manage daily campaign operations, including budget allocation, bid adjustments, and audience targeting.

Performance Optimization

• Monitor campaign performance and optimize for key metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, and Quality Score.
• Perform A/B testing on ad copy, landing pages, creatives, and bidding strategies.
• Identify and implement opportunities to improve conversion rates and reduce acquisition costs.
• Analyze search term reports and implement negative keyword strategies.

Tracking & Analytics

• Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads.
• Monitor attribution models and conversion paths to improve campaign effectiveness.
• Use AI & Build dashboards and generate regular performance reports with actionable insights.
• Ensure data accuracy and tracking integrity across campaigns.

Landing Page & Funnel Optimization

• Collaborate with design, content, and development teams to improve landing page performance.
• Recommend CRO (Conversion Rate Optimization) initiatives based on user behavior and campaign data.
• Ensure consistency between ad messaging and landing page experience.

Market & Competitor Analysis

• Conduct competitor research and benchmark campaign performance against industry standards.
• Stay updated on Google Ads platform changes, automation features, and digital marketing trends.
• Identify new opportunities for audience targeting, campaign expansion, and market penetration.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–5 years of hands-on experience managing Google Ads campaigns.
• Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing.
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
• Proficiency in Microsoft Excel or Google Sheets for data analysis.
• Excellent analytical, problem-solving, and communication skills.

Preferred Qualifications

• Google Ads Certifications.
• Experience with CRM integrations and lead management systems.
• Knowledge of SEM principles and landing page optimization.
• Experience managing monthly ad budgets of ₹10 lakhs+/month or equivalent.
• Familiarity with tools such as SEMrush, Ahrefs, Looker Studio, Hotjar, or similar platforms.
• Familiarity with AI Tools like Claude for execution, analysis and automation of regular tasks.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Cost-per-Opportunity (CPO)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality Score
• Budget Utilization Efficiency

What Success Looks Like

• Consistently achieving or exceeding lead and revenue targets.
• Improving campaign efficiency while maintaining lead quality.
• Identifying and scaling profitable audience segments and campaigns.
• Delivering actionable insights that contribute to overall business growth.

Job Type: Full-Time

Experience: 2–5 Years

Location: Chennai, Teynampet

Department: MassCampaigns/Ads Team