Adobe Analytics Implementation Specialist

The Adobe Analytics Implementation Specialist will be responsible for hands-oninstrumentation, implementation, and data quality across a large portfolio of web,mobile, and CTV/OTT products, working closely with the Senior Director of Analyticsand cross-functional stakeholders. The role focuses on turning analytics architectureand measurement strategy into robust, scalable tracking that powers revenue analytics,audience insights, and streaming/media measurement at scale.Core responsibilities ● Translate measurement frameworks and solution designs from the SeniorDirector of Analytics into detailed tracking requirements, data layerspecifications, and implementation plans across news sites, mobile apps, andCTV/OTT platforms. ● Configure and maintain Adobe Analytics implementations, including reportsuites, eVars, props, events, classifications, processing rules, and streamingmedia tracking for web, mobile, and CTV/OTT environments. ● Implement and maintain Adobe Launch tagging for websites and apps, includingrules, data elements, extensions, and custom JavaScript where needed tosupport advanced use cases and integrations. ● Implement, maintain, and troubleshoot heartbeat-based media tracking for videoand audio experiences, ensuring accurate measurement of starts, quartiles,completion, and time spent across platforms. ● Support and extend the existing cross-channel data schema and data layerstrategy, ensuring consistent event and context data structures that work acrossweb, iOS/Android apps, and CTV/OTT platforms such as Roku, Apple TV, and FireTV. ● Assist with the integration and validation of third-party measurement tools (e.g.,Nielsen, Comscore, ad servers, SSPs) into the analytics implementation, ensuringharmonized IDs and taxonomies where data is imported into analytics ordownstream systems. ● Collaborate with engineering, product, ad ops, and editorial teams to ensure newfeatures, templates, and ad experiences are properly instrumented for bothaudience and revenue analysis. ● Conduct rigorous QA of data collection in lower and production environmentsusing network debuggers, logging, and analytics validation tools; raise issues,propose fixes, and verify resolutions. ● Implement and maintain efficient, scalable monitoring and tracking scripts foruser behavior and interactions. ● Implement, integrate, and optimize third-party analytics frameworks and toolswithin our analytics architecture. ● Perform extensive testing and validation of analytics implementations acrossmultiple tools, parameters, environments, and configurations. ● Monitor ongoing data quality, identify anomalies, and work with data engineeringand operations teams where necessary to reconcile front-end tracking withbackend data pipelines and data warehouse views. ● Contribute implementation details for documentation, runbooks, and technicalspecifications to keep architecture, schemas, and tag configurations transparentand maintainable. ● Provide second-line support to business and analytics stakeholders by validatingthat KPIs, dashboards, and revenue analytics views are correctly populated bythe underlying implementation. ● Participate in agile ceremonies as the "owner" of analytics tracking tasks,ensuring that measurement requirements are captured in tickets, prioritized, anddelivered.

3–6 years of hands-on digital analytics implementation experience, with at least2–3 years working deeply with Adobe Analytics and Adobe Launch in productionenvironments. Direct experience implementing and supporting heartbeat-based media tracking(e.g., for streaming/long-form video), including debugging beacons andvalidating media analytics against expected behavior. Strong practical experience implementing analytics across multiple digitalsurfaces (web, mobile apps; CTV/OTT exposure is a strong plus), preferably inhigh-traffic media, publishing, or streaming contexts. Proficiency with JavaScript and front-end development concepts, including DOMevents, SPA routing, and use of browser developer tools and network inspectorsfor debugging. Demonstrated experience working with standardized data layers / eventschemas used across many properties, including mapping businessrequirements to variables, events, and context data. Experience integrating and validating third-party measurement and ad-tech tools,including audience measurement, ad recovery, retail media, and monetizationplatforms. Working knowledge of server-side and client-side request inspection tools (e.g.,proxy tools, request logging, payload analysis) to diagnose tracking and datatransmission issues. Familiarity with integrating web analytics with advertising and revenue data, suchas importing ad impressions, revenue, and yield metrics into analytics tools forpage-level or content-level performance analysis. Familiarity with mapping or reconciling GA and Adobe Analytics data models,including differences in events, sessions, and attribution logic. Experience supporting parallel or comparative analytics implementations acrossAdobe Analytics and Google Analytics environments. Experience working within modern tag management practices, CI/CD processes,and agile development environments alongside engineers, QA, and productowners. Ability to read and contribute to implementation documentation and architecturediagrams, and to clearly communicate technical trade-offs and limitations toboth technical and non-technical stakeholders. Strong analytical mindset and attention to detail, with a focus on data accuracy,reproducibility, and maintainability.