Trade Marketing Executive

Role Overview

We are looking for a Trade Marketing Executive to support and implement trade marketing initiatives across retail channels. The role focuses on boosting brand visibility, executing in-store campaigns, and supporting sales teams to drive product adoption and growth.

Key Responsibilities

• Assist in planning and executing trade marketing campaigns, in-store promotions, and retail activations.
• Coordinate with sales, marketing, and design teams for POS materials, displays, and promotional assets.
• Support product launches with trade-focused strategies and ensure effective execution at retail outlets.
• Maintain relationships with distributors, retailers, and channel partners to ensure smooth campaign implementation.
• Monitor campaign performance, sales uplift, and ROI, providing actionable insights.
• Track competitor activities and market trends to support trade marketing strategies.
• Ensure compliance with brand standards, planograms, and display guidelines at retail points.

Requirements

Requirements

• 1–3 years of experience in trade marketing, retail marketing, or brand activation (FMCG, D2C, skincare, or beauty preferred).
• Understanding of retail operations, channel management, and promotional strategies.
• Good coordination, communication, and organizational skills.
• Analytical mindset with ability to track performance and report insights.
• Passion for skincare, beauty, and lifestyle brands is a plus.