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Performance Marketer
Discreet Solution Pvt. Ltd.
Pune City
Full-Time
2-4 years experience
Description
- Plan, set up, and manage paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, PMax, Display), and other relevant platforms (LinkedIn, YouTube, Marketplaces).
- Own campaign performance metrics — CTR, CPC, CPL, CPA, ROAS — and continuously optimize for efficiency and scale.
- Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies.
- Manage budgets across campaigns and platforms, ensuring optimal allocation based on performance data.
- Collaborate with the creative/design team to brief and refine ad creatives, videos, and copy for different funnel stages.
- Build and manage retargeting funnels and lookalike/custom audiences.
- Track and report performance through dashboards (Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).
- Coordinate with the ecommerce team to align paid campaigns with product launches, offers, and inventory.
- Stay updated with platform algorithm changes, ad policies, and emerging performance marketing trends (including AI-driven ad tools).
- Support the SEO/content team with paid amplification of blogs, landing pages, and organic content when relevant.
- Assist in tracking performance of WhatsApp/Email campaigns where paid and owned channels intersect.
Eligibility Criteria
- Plan, set up, and manage paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, PMax, Display), and other relevant platforms (LinkedIn, YouTube, Marketplaces).
- Own campaign performance metrics — CTR, CPC, CPL, CPA, ROAS — and continuously optimize for efficiency and scale.
- Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies.
- Manage budgets across campaigns and platforms, ensuring optimal allocation based on performance data.
- Collaborate with the creative/design team to brief and refine ad creatives, videos, and copy for different funnel stages.
- Build and manage retargeting funnels and lookalike/custom audiences.
- Track and report performance through dashboards (Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).
- Coordinate with the ecommerce team to align paid campaigns with product launches, offers, and inventory.
- Stay updated with platform algorithm changes, ad policies, and emerging performance marketing trends (including AI-driven ad tools).
- Support the SEO/content team with paid amplification of blogs, landing pages, and organic content when relevant.
- Assist in tracking performance of WhatsApp/Email campaigns where paid and owned channels intersect.
About Discreet Solution Pvt. Ltd.
Discreet Solution Pvt. Ltd. is an Indian communication and security solutions provider offering video door phones and smart home systems.