SEO / AEO Executive

• Conduct keyword research and competitor analysis to identify SEO opportunities across product and category pages.

• Execute on-page SEO: meta titles/descriptions, headers, internal linking, image alt-text, and content optimization.

• Support technical SEO audits — site speed, crawl ability, indexing, structured data/schema markup, mobile-friendliness.

• Build and execute link-building/outreach strategies to earn quality backlinks.

• Track rankings, organic traffic, and conversions using Google Search Console, GA4, and SEO tools (SEMrush/Uber suggest).

• Optimize blog and landing page content in collaboration with the content team for target keywords.

Optimization)

• Structure website and content (FAQs, schema, concise answer blocks) to improve visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini).

• Monitor how One touch/Coalesce content is being cited (or missed) in AI search results and identify content gaps.

• Implement structured data (FAQ schema, HowTo schema, Product schema) to improve machine-readability of content.

Stay updated on evolving AEO/AI-search best practices and test new optimization approaches.

• Conduct keyword research and competitor analysis to identify SEO opportunities across product and category pages.
• Execute on-page SEO: meta titles/descriptions, headers, internal linking, image alt-text, and content optimization.
• Support technical SEO audits — site speed, crawl ability, indexing, structured data/schema markup, mobile-friendliness.
• Build and execute link-building/outreach strategies to earn quality backlinks.
• Track rankings, organic traffic, and conversions using Google Search Console, GA4, and SEO tools (SEMrush/Uber suggest).
• Optimize blog and landing page content in collaboration with the content team for target keywords.
• Structure website and content (FAQs, schema, concise answer blocks) to improve visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini).
• Monitor how One touch/Coalesce content is being cited (or missed) in AI search results and identify content gaps.
• Implement structured data (FAQ schema, HowTo schema, Product schema) to improve machine-readability of content.
• Stay updated on evolving AEO/AI-search best practices and test new optimization approaches.