Social Media Marketing Executive

Key Responsibilities  

• Develop and execute social media marketing strategies to increase brand visibility and generate qualified leads.
• Manage and grow the company's presence across Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant platforms.
• Plan, create, and publish engaging content including posts, reels, videos, stories, case studies, and customer testimonials.
• Design and manage paid advertising campaigns on Meta (Facebook & Instagram Ads), Google Ads, LinkedIn Ads, and YouTube Ads.
• Optimize ad campaigns to improve reach, engagement, lead generation, and return on investment (ROI).
• Coordinate with sales and business development teams to generate and nurture qualified leads.
• Manage website content updates and support SEO initiatives.
• Conduct competitor analysis and identify market trends and opportunities.
• Build and maintain marketing funnels for customer acquisition and retention.
• Develop email marketing and WhatsApp marketing campaigns when required.
• Create branding and promotional campaigns for product launches, exhibitions, and special events.

Requirements

Required Qualifications  

• Bachelor's Degree in Marketing, or a related field.
• 1 to 3 years of experience in Digital Marketing and Social Media Marketing.
• Experience working with startups as well as established organizations is preferred.

Required Skills  

• Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
• Hands-on experience with Google Ads (Search, Display, Remarketing).
• Knowledge of LinkedIn Marketing and B2B lead generation campaigns.
• Strong understanding of content marketing and social media strategy.
• Knowledge of Canva, Adobe Creative Suite, or other content creation tools.
• Experience with Zoho CRM and marketing automation tools is an advantage.
• Strong analytical, communication, and project management skills.

Preferred Qualifications  

• Experience in Uniform Manufacturing, Apparel, Fashion, is an added advantage.
• Experience generating B2B leads through digital marketing campaigns.
• Knowledge of marketing automation, email marketing, and lead nurturing strategies.
• Experience with Zoho CRM, Zoho Campaigns, or similar marketing platforms is an added advantage.

Benefits

What We Offer  

• Competitive Salary
• Performance-Based Incentives
• Opportunity to Build and Scale Marketing Functions
• Career Growth in a Fast-Growing Company
• Dynamic and Creative Work Environment