Senior Brand Executive - Social Media & Content

**Designation:**Sr Brand Executive, Social Media & Content
Location: Bengaluru, KA
Experience: 3+ years

About DrinkPrime:

DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time we have evolved into an organization that is driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.

At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.

Job Summary:

The Sr Brand Executive will be responsible for DrinkPrime's brand presence across social media, content strategy, and campaign management. This role requires a deep creative and content understanding to ensure DrinkPrime's communication remains engaging, impactful, and aligned with our key value propositions.

The ideal candidate should have experience in developing brand narratives, launching digital campaigns, and collaborating with creators, designers, and agencies to amplify DrinkPrime's presence across platforms. The role also requires hands-on involvement in content shoots and a working understanding of Adobe creative tools.

Roles & Responsibilities:

• Develop and execute social media strategies across platforms including Instagram, Facebook, LinkedIn, X, and YouTube to improve brand visibility and engagement
• Plan and manage brand campaigns, product launches, and city expansion campaigns from ideation to execution
• Coordinate and manage shoots for reels, ad films, product videos, and social-first content
• Work closely with designers, editors, video creators, and agencies to craft compelling and platform-first content
• Own content strategy and brand storytelling while ensuring consistency in DrinkPrime's tone, values, and communication
• Monitor campaign performance through analytics tools and social insights to optimize future campaigns
• Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align branding efforts with growth initiatives
• Stay updated on trends, creator culture, audience behavior, and platform innovations to keep DrinkPrime's content fresh and relevant.

Pre-requisites:

3+ years of experience in Brand Management, Social Media, or Content Marketing

Strong creative and content sensibility with the ability to conceptualize engaging brand campaigns

Proven track record of managing successful digital campaigns and social media growth

Should know how to coordinate and manage content shoots

Basic to intermediate understanding of Adobe software including:

• Adobe Premiere Pro
• Adobe Photoshop
• Adobe After Effects
• Adobe Illustrator

Understanding of video editing, framing, lighting, and content aesthetics

Experience in agency coordination, influencer marketing, or community building is a plus

Excellent project management skills with the ability to manage multiple campaigns simultaneously

Masters in Marketing, Media or relevant field preferred