Analyst

Responsibilities

• Basic understanding of digital marketing concepts (email marketing, campaigns, customer journeys)
• Basic HTML/CSS/SQL [Not mandatory. Good to have]
• Jira workflow experience
• Familiarity with Excel, Google Sheets, or basic reporting tools
• Strong attention to detail and willingness to learn technical tools
• Should have excellent communication skills and be able to interact directly with marketing/campaign owners
• Perform basic QA checks to ensure campaigns follow brand guidelines and are error-free before launch
• Monitor campaign performance metrics such as delivery, open rates, and clicks, and prepare simple reports
• Help troubleshoot basic campaign or data-related issues and escalate when needed
• Maintain campaign documentation, checklists, and execution trackers
• Learn and follow internal naming conventions, folder structures, and governance standards
• Coordinate with Marketing Ops teams to support campaign execution timelines
• Follow standard operating procedures (SOPs) for campaign execution and document learnings
• Stay updated on marketing automation best practices and platform features through training and self-learning
• Contribute to continuous improvement by adopting new automation features and processes