3495BR

Job Description

Job Description
Key Responsibilities

1. Understand the market landscape and work with product management, leadership, marketing and sales, teams to develop positioning, value proposition, differentiation, and utility for Edge Verve products
2. Develop a deep understanding of the Edge Verve product and features and use this knowledge to build core product messaging, narrative , value propositions, and content to launch, market and sell these products - content such as brochures, videos, case studies, demos, sales content, and other content to support marketing and sales campaigns.
3. Influencing Product Roadmap based on your understanding of the changing market landscape and customer buying patterns
4. Analyze and gain insights into customer use of product offerings, new opportunities, and buyer personas at the target client segments
5. Support the business strategy of penetration across strategic client segments. Work with the regional marketing team to design and execute multi-channel marketing programs to enhance sales for the solutions
6. Design and develop thought leadership programs to enhance brand visibility in the IDP platform space as well as industry verticals
7. Work with analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings

Knowledge /Skills Required 

1. Hands-on experience of having driven (some, if not all) of the following activities – GTM campaigns, Analyst relations, Product launches, Sales enablement
2. High impact communication across multiple formats: Full professional proficiency in English
3. Thorough understanding of content-led brand development principles, frameworks, techniques, and best practices
4. Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition

Work Location

BANGALORE, CHENNAI, PUNE

Role

Member - Business Excellence

Company

EdgeVerve Systems Ltd

Practice Unit

EVCORP

State / Region / Province

KARNATAKA, MAHARASHTRA, TAMIL NADU