Primary Requirements

Understand

• Ability to understand and comprehend a client Brief into a research brief taking into consideration the context of User, Category, Product, Business.

Research Planning

• Ability to create a research plan including: Preparation of research screeners, identifying the intended profiles for user interviews
• Coming with the discussion guides for achieving desired design insights tailored for multidisciplinary design verticals

Conduct Research

• Experience of regularly using Design Research methods
• Craft user persona, Trend Mapping & Analysis, Outline customer journey mapping
• Customer Journey mapping & Scenario Mapping

• Understanding of Brand Archetype & Need Scope Framework and its application in B2B and B2C contexts
• Familiarity with market research nomenclature and processes

• Primary Research

• Conduct focus groups, surveys, interviews, and use other data collection methods to gather information about target audiences
• Ability to conduct ethnographic Research

• Secondary Research

• Compilation and extraction of external data sources and channels.
• Summary and Synthesis of existing data reports across sectors and categories, implications on design outcomes

• Competition and Bench marking

• Include Pattern (category codes) identification,
• Consumer insight awareness.

Draw Insights

• Use data to identify trends, patterns and preferences to inform the design process.
• Draw insights from consumer, category, cross discipline learning, trends and business needs.
• Distinction in understanding research across communication design, product design and innovation and experience design.

Present Findings

• Deliver crafted personas, trends, concept spaces
• Present findings & Insights to all stake holders as needed.

Additional Value Add

Research Planning

• Identify or Device new effective methods of data collection

Conduct Research

• Conduct product / prototype testing in controlled environments
• Experience in coordinating with external agencies / consultants where-ever required to deliver on requirements.
• Use AI Research tools to Augment Design Research

Draw Insights

• Experience in use of Research Tools and Frameworks, gain deeper insights for design strategy and brand strategy.
• Consumer Payoff, 2x2 Competitor Analysis, Definition of Spaces, POV on category and competition positioning
• Build library of Micro and Macro trends for future reference and enquiries

Present Findings

• Contribute to or lead brainstorming and ideation sessions for internal stakeholders
• Co-creation of client workshops; crafting frameworks for co-creative and collaborative client workshops
• Have an entrepreneurial spirit and interest in building proprietary data and insights relevant for the company.